Head of Marketing

JOBS by allUP; New York (NY); Remote; USD 170,000 - 195,000; Full time

Job summary

A leading company is seeking a Head of Marketing to drive user acquisition and growth strategies through innovative channels. This remote role offers a great opportunity for individuals with a strong marketing background and experience in data-driven decision-making. You will play a key role in optimizing performance metrics, partnering with product teams, and utilizing generative AI for growth.

Benefits

Excellent medical, dental, and vision coverage

Generous time off and sick time benefits

12 weeks of fully paid parental leave

Annual professional development budget

Qualifications

• Experience in consumer or marketplace startups.
• Proven track record of growth wins.
• Fluency in TikTok, Instagram, and other social platforms.

Responsibilities

• Test and scale new user acquisition channels.
• Define and optimize KPIs for acquisition efforts.
• Collaborate with Product and Engineering on growth-oriented features.

Skills

User acquisition

Data-driven decision-making

Location-based marketing

Social platform mechanics

Education

5+ years leading growth or marketing

Tools

Amplitude

GA4

SQL

Job description

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. 1 week ago Be among the first 25 applicants Join to apply for the

Head of Marketing

role at

JOBS by allUP Get AI-powered advice on this job and more exclusive features. This range is provided by JOBS by allUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $170,000.00 / yr - $195,000.00 / yr US - Remote Abou our client At

Winnie , the mission is to make parents’ lives easier. Winnie helps millions of parents across the United States find childcare, preschool, K-12 schools, and more. In addition to helping parents, child care providers and schools use Winnie to drive new enrollments, attract new employees, and get support and resources to run their programs efficiently. About the Role Winnie is looking for a

Head of Marketing

to pioneer the company’s next frontiers of growth. Organic search powered early growth, but the landscape has changed with AI and organic search is not expected to drive the next phase. The team is seeking a

• who lives and breathes user acquisition—someone who can discover and grow new channels and help take advantage of the many opportunities that AI brings. This is a remote position open to candidates based anywhere in the U.S. Responsibilities Systematically test and scale new user‑acquisition channels to diversify traffic beyond traditional SEO / SEM Define, track, and report on key performance indicators (KPIs) for all acquisition channels, optimizing for ROI Partner closely with Product and Engineering to ship growth‑oriented features Design and maintain thoughtful integrations with generative AI platforms, exposing enough data to drive growth while safeguarding Winnie’s proprietary moat Qualifications 5+ years leading growth or marketing at a high‑growth consumer or marketplace startup Expertise in location-based targeting and marketing for brick-and-mortar businesses Proven track record of growth wins driven by ingenuity over budget Fluency in social platform mechanics (TikTok, Instagram, etc.) and ability to be hands-on Data‑driven decision‑making; familiarity with Amplitude / GA4 / SQL What it’s like to work at Winnie Not a typical tech company Super family-friendly and values reasonable work hours Cross-functional and collaborative work culture across the company Team members located across the U.S., from east coast to west coast Slack used to facilitate communication across the distributed team What the Company Offers Excellent medical, dental, and vision coverage for employees and their families One Medical membership for employees and dependents FSA and Dependent Care FSA options available Generous time off and sick time benefits 12 weeks of fully paid parental leave and family-friendly policies Annual professional development budget to support career development Salary info : $170k – $195k / year Seniority level

Seniority levelMid-Senior level Employment type

Employment typeFull-time Job function

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