Head of Marketing

SOUTHWEST WINE & SPIRITS LLC; Culver City (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Wally’s Wine & Spirits in Culver City, CA seeks a Head of Marketing to shape brand strategy and drive guest engagement across restaurants, retail, e-commerce, and events. You will lead growth initiatives for expansion projects including a Miami hotel launch, and align marketing with revenue goals.

You’ll manage a high-performing team, guide agencies, and build memorable guest experiences through storytelling, partnerships, and innovative activations in a luxury hospitality context.

Qualifications

• 10+ years of senior-level marketing leadership experience.
• Experience in luxury hospitality, premium retail, or high-end brands.
• Strong brand development, digital marketing and e-commerce expertise.
• Proven ability to balance long-term growth with measurable results.

Responsibilities

• Lead marketing vision and brand strategy across all channels.
• Drive integrated campaigns to increase awareness, engagement, and revenue.
• Oversee digital marketing, social media, content, paid media, SEO, CRM, and e-commerce.
• Launch promotions for new locations, products, events, and experiences.
• Build partnerships and PR to elevate brand visibility.
• Create guest experiences through storytelling and activations.
• Lead and mentor a high-performing marketing team and manage agencies.

Skills

Brand development

Digital marketing

E-commerce

Customer acquisition

Leadership

Strategic thinking

Job description

Wally’s Wine & Spirits is seeking an accomplished Head of Marketing to lead the next chapter of growth for one of the most distinctive luxury hospitality brands in the industry. This is an exciting opportunity to shape brand strategy, drive guest engagement, and elevate Wally’s presence across restaurants, retail, e-commerce, events, and upcoming expansion initiatives, including the launch of our highly anticipated Miami hotel. This role offers the chance to make a lasting impact while driving meaningful business results across a growing luxury brand portfolio.What You'll DoLead the marketing vision and brand strategy across all Wally’s business channels.Drive integrated marketing campaigns that increase brand awareness, guest engagement, and revenue growth.Oversee digital marketing, social media, content, paid media, SEO, CRM, and e-commerce initiatives.Launch and promote new locations, products, events, wine tastings, and hospitality experiences.Build impactful partnerships, collaborations, and public relations opportunities that strengthen brand visibility.Create memorable guest experiences through innovative storytelling, activations, and community engagement.Lead, mentor, and inspire a high-performing marketing team while managing agency and partner relationships.What We're Looking For10+ years of senior-level marketing leadership experience.Proven success within luxury hospitality, premium retail, hotels, restaurants, private clubs, or other high-end consumer brands.Strong expertise in brand development, digital marketing, e-commerce, and customer acquisition strategies.Experience balancing long-term brand growth with measurable commercial performance.Exceptional leadership, communication, and relationship-building skills.Strategic thinker with a hands-on, entrepreneurial approach to execution.Passion for hospitality, luxury experiences, food and beverage culture, and building meaningful guest connections.Why Wally's?At Wally’s, you'll have the opportunity to shape the future of an iconic luxury hospitality brand with a reputation for excellence, innovation, and unforgettable guest experiences. You'll collaborate with passionate leaders, creative thinkers, and hospitality professionals while helping expand Wally’s footprint across dining, retail, digital platforms, experiential events, and our exciting future hotel ventures. If you're energized by growth, creativity, and building world-class luxury brands, Wally’s offers an exceptional platform to make a lasting impact.Ready to take the next step in your career? We'd love to hear from you. Apply today and become part of the Wally's team.Wally’s is an equal opportunity employer and as a matter of Company policy, we do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability or other legally protected characteristics under federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.