Head of Market Growth

Claim; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Claim is seeking a Head of Market Growth to lead city launches and drive user acquisition through integrated marketing campaigns. This role requires a strategic thinker with a strong background in growth marketing, ready to shape the future of a high-velocity consumer startup in the exciting space of social commerce.

Benefits

Competitive equity packages

Health Insurance

401k match

Three weeks of vacation

Qualifications

• 5–7 years of experience in GTM, growth, product marketing, or generalist marketing roles at a high-growth consumer company.
• Proven success in launching new markets.
• Strong cross-functional chops—comfortable collaborating with engineers and marketers.

Responsibilities

• Own the GTM strategy for new city launches, from planning to post-launch optimization.
• Collaborate with influencer, paid, and social teams to create integrated campaigns.

Skills

Growth marketing

User acquisition

Strategic thinking

Data-driven decision making

Creative problem solving

Job description

Join to apply for the Head of Market Growth role at Claim

2 days ago Be among the first 25 applicants

Join to apply for the Head of Market Growth role at Claim

Get AI-powered advice on this job and more exclusive features.

This range is provided by Claim. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Why You Should Join Claim

You should join Claim for the people.

We aspire to build the best team of the 2020s. Just like PayPal in the 90s, Google in the 00s, and Stripe in the 10s, we want to be known as "a place where it's good to be from." If you join us, we promise to be the best place to grow your career — with the best people you've ever worked with.

There's a reason this section is at the top: it's the most important to us. If it's the most important to you too, we hope you'll keep reading.

What We're Building

Claim is the most valuable way to experience the world around you.

Claim is a category-creating social commerce app. The platform pays consumers cash-back to eat and shop while matching brands with loyal customers.

Every week on the app during The Drop, Claim combines real-time purchase data and AI to Drop cash-back rewards (Claims) to our Gen Z user base, paying them back to visit QSRs, restaurants, coffee shops, and other brands they’ll love.

Claim transforms customer acquisition and retention for partner brands by offering a risk-free reward to acquire customers and bring them back until they’ve built a habit - guaranteeing ROI.

Consumers experience the magic of receiving cash back when they swipe their cards at partner brands like Sweetgreen, Blank Street, Levain, and more.

The platform’s unique pay-per-acquisition model offers marketers a risk-free growth channel with reliable results and real-world engagement.

On Claim, brands replace ads with rewards to win the hearts and wallets of the next generation.

This frictionless experience is the core of what makes Claim successful, so if you decide to interview, we’ll add you to the app so you can try it for yourself.

How Our Business Model Works

We charge brands when customers convert on their offers.

Today, marketers face significant challenges. Claim simplifies their path to acquiring loyal customers.

For marketers at restaurants and quick-service brands, reliably acquiring new customers is incredibly tough. Traditionally, they rely heavily on platforms like Meta, Google, or TikTok - channels that often leave them uncertain about true ad effectiveness and provide minimal control over acquisition costs for quality customers or "regulars". Marketers frequently express a strong desire to better understand and control store traffic while shifting spend away from these costly, opaque channels.

Claim addresses these exact pain points directly.

When users securely link their credit cards through Plaid, we gain insights into their purchase behaviors, including brands they love and those they haven't yet discovered. Leveraging this rich data, Claim matches brands to verified net-new customers poised to become regulars.

Brands using Claim can precisely set their cost-per-acquisition (CPA) for a consumer's first few purchases upfront by selecting their reward values and only pay Claim when they successfully acquire or retain a new customer. This pay-for-performance approach makes Claim more reliable, transparent, and cost-effective than traditional advertising platforms.

Simply put, Claim repurposes the majority of ad budgets directly into cash-back rewards for high-potential new customers, with Claim earning a small take rate on each purchase. It's a win-win scenario for everyone involved (except traditional ad platforms).

We are early on our journey to becoming a leading global rewards platform but we have paid our users millions of dollars to eat and shop, raised $20M from leading investors, and have partnered with some of the world's top brands, including Sweetgreen, Shake Shack, Blank Street Coffee, Gong Cha, Van Leeuwen, Levain, [solidcore], and many others. Our rapid adoption is a testament to marketers recognizing Claim’s tangible, immediate value in building a base of loyal, repeat customers.

Our Team

We think culture and values matter (a lot), so we recommend reading our culture doc.

We’re a close-knit team that’s ready to change consumer internet. The best way to learn about us is by reading our culture doc — we wrote this document together, and we’ve updated it as the company has grown. If the values resonate, you’ll likely enjoy working with our team.

We're fortunate to be backed by world-leading investors:

Who You Are

You’re a sharp, creative, and analytical growth marketer who knows how to drive real, scalable user acquisition. You’ve managed paid campaigns from start to finish—setting strategy, launching ads, and analyzing performance. You pay close attention to how creative impacts cost, how targeting aligns with user intent, and how campaigns lead to meaningful acquisition and retention. You like moving fast, testing constantly, and using data to guide decisions. You’re excited to own performance marketing and help shape the future of growth at a high-velocity consumer startup.

Team Mindset & Mission Orientation

You thrive in collaborative environments and love being part of a mission-driven team. At Claim, you’ll work closely with a cross-functional team to help more people save money while discovering the world around them. If you're excited about reimagining how people discover and connect with their favorite local brands—keep reading.

Curiosity

You’re always running experiments, studying performance, and testing new ideas. You believe “set-it-and-forget-it” has no place in growth, and your curiosity keeps you on the edge of what’s possible—whether it’s a new ad format, an AI tool, or a better way to tell a story in 10 seconds.

Ownership

You take full ownership of your campaigns, your dashboards, and your goals. You’re comfortable building from scratch, iterating based on performance data, and delivering outcomes. You ask questions, solve problems, and always find a way forward.

Adaptability

You can switch gears fast, manage multiple experiments at once, and prioritize what's most impactful. When performance dips or goals shift, you don’t panic—you pivot, adapt, and get better.

Willingness to Grow

You’re not just looking for a job—you’re looking for a challenge. The right candidate in this role will have opportunities to take on more ownership across markets, channels, and even build out new growth functions and teams as we scale.

What Skills You Bring

You are a strategic, scrappy, and creative Head of Market Growth to spearhead our city launches and expansion and drive growth through the combination of product and marketing initiatives in integrated campaigns. As we enter new markets, your mission will be to design and execute high-impact GTM strategies that seamlessly integrate product, growth, and marketing into unforgettable local moments that scale. You’ll be a key player on the Growth team, working cross-functionally with Product, Marketing, and Ops to create integrated campaigns that drive awareness and acquisition in new cities.

Requirements

• 5–7 years of experience in GTM, growth, product marketing, or generalist marketing roles at a high-growth consumer company
• Proven success in launching new markets, especially with localized product, marketing, or community activations
• Strong cross-functional chops—you’re as comfortable jamming with engineers and PMs as you are aligning with brand or influencer marketers
• Deep understanding of consumer behavior, ideally in marketplaces, social apps, or lifestyle brands
• Experience working with channel leads and strong familiarity with how they work, from paid, to influencer, to field, you are a generalist who can speak these different languages
• You think strategically but move fast, test ideas in the real world, and don’t wait for perfect
• 0-1 building experience - you're used to working at a startup and navigating new challenges with the resources you have
  
  

Nice to Haves

• Experience with community-led growth, ambassador programs, or local grassroots marketing like events and field marketing
• Familiarity with virality, referrals, and product-led growth mechanisms—and a track record of building or optimizing them
• Love + familiarity with AI tools to enable you to accelerate your work
• Though technical skills are not required, familiarity with data visualization tools (Mode or similar) and analytical mindset are strongly preferred
  
  

Location

We love the energy that comes from building in-person together, so we’re prioritizing hiring in New York City to work alongside our NYC-based team, including Claim’s Head of Growth.

We will work together ~3 days per week. Of course, we recognize that life can be unpredictable, so we’re flexible about working from home when needed.

One More Thing

We realize the confidence gap and imposter syndrome might discourage amazing candidates from applying. Every job description is a wish list, so please reach out if this role really excites you.

What You'll Do

You’ll be a key player on the growth team, owning the GTM playbook in our cities to launch and scale them. You will work with the rest of the consumer team (marketing and product) to be able to maximize impact, creating integrated campaigns that drive customer acquisition.

• Partner with the leadership team to determine market-level goals, and priorities to develop and grow the scalable GTM playbook
• Own the GTM strategy for new city launches, from planning to post-launch optimization.
• Be the central hub from plan to execution - you’ll be the operational lead to ensure the execution of our initiatives, from one-offs to get the campaign off the ground, to creating the scalable processes across our cities
• Create and prioritize on-the-ground activities that link to and amplify our integrated and product strategies to maximize viral local growth (experiential, ambassadors, field marketing etc.)
• Collaborate with influencer, paid, and social teams to translate on-the-ground insights into full-funnel integrated campaigns.
• Use a mix of product data, growth metrics, A/B tests, and qualitative feedback to evaluate impact and inform iteration.
  
  

How We Interview

We interview fast because we value your time.

Initial Screen (25 min) – A quick intro call to learn more about you, your background, and what you're looking for next.

Second Screens (30 min each) – You’ll meet with the hiring manager and other team members you’d work closely with. These conversations focus on how you approach growth, collaboration, and execution.

Take-Home Assignment (2–3 hours) – A short, practical exercise that reflects the kind of work you’ll do in this role.

Presentation & Experience Interview (1 hour) – You’ll present your assignment and discuss past experience, how you’ve tackled challenges, and how you’d approach growth at Claim.

References – If we’re close to an offer, we’ll request 2–3 references from people you’ve worked with directly.

Decision – We move fast and aim to be transparent throughout the process.

How We Compensate

We compensate well because we want to work with great people.

Salary: The anticipated salary range for this role is $120,000 - $150,000. Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training.

Equity: We want each teammate to feel and act like an owner, so we offer competitive equity packages to all employees.

Health Insurance: Claim offers high-quality plans for medical, dental, and vision insurance.

Retirement Matching: We offer 401k match to make sure we can help you reach your retirement goals.

Three Weeks of Vacation: Startups can be intense and we all need to recharge, so we allow for and encourage folks to take up to 15 days of vacation during the calendar year.

Compensation Range: $120K - $150K

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Claim by 2x

Get notified about new Head of Growth jobs in New York, NY.

New York, NY $280,000.00-$350,000.00 2 weeks ago

Brooklyn, NY $230,000.00-$265,000.00 2 days ago

New York, NY $350,000.00-$385,000.00 5 days ago

Global Head of Marketing (VP), House of Whiskey and Rum

New York, NY $303,700.00-$400,000.00 1 week ago

Assistant Vice President, Brand Marketing

Senior Vice President, US Marketing (NARS)

New York, NY $244,463.00-$366,694.00 2 weeks ago

New York City Metropolitan Area 2 weeks ago

New York, NY $250,000.00-$350,000.00 2 weeks ago

New York City Metropolitan Area $150,000.00-$200,000.00 1 week ago

New York, NY $200,000.00-$225,000.00 5 days ago

New York, NY $200,000.00-$250,000.00 2 weeks ago

Senior Vice President of Marketing - Beauty - New York, NY

New York City Metropolitan Area 2 weeks ago

New York, NY $200,000.00-$225,000.00 1 week ago

New York, NY $150,000.00-$350,000.00 4 weeks ago

VP Marketing | Fast Growing 'Better for You' Snack Brand

New York City Metropolitan Area $220,000.00-$275,000.00 15 hours ago

New York, NY $175,000.00-$200,000.00 1 week ago

New York City Metropolitan Area 2 weeks ago

Parsippany, NJ $171,299.00-$228,398.00 3 weeks ago

New York, NY $180,000.00-$200,000.00 1 week ago

New York City Metropolitan Area 4 weeks ago

New York, NY $276,000.00-$414,000.00 2 days ago

Executive Vice President, Brand Experience

New York, NY $241,000.00-$325,500.00 1 week ago

New York, NY $186,000.00-$207,000.00 2 weeks ago

New York, NY $163,875.00-$273,125.00 1 week ago

Vice President, Marketing and Communications

New York, NY $190,000.00-$227,000.00 1 day ago

New York, NY $180,000.00-$220,000.00 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.