Head of Luxury Brand & PR

Highgate; Florida; Sur place; USD 120 000 - 190 000; Plein temps

Résumé du poste

E11EVEN Club Hotel and Residences in Florida is seeking a director-level leader to own Marketing & Public Relations. You will craft compelling narratives, drive guest engagement, and elevate the luxury brand on a global stage through integrated campaigns and strong media relations.

You’ll steer events, digital content, CRM, and partnerships, translating insights into impact while managing budgets and ensuring measurable ROI in a fast-paced, high-energy environment.

Qualifications

• Ability to create newsworthy events, develop compelling story ideas, and execute successful media pitches.
• Minimum of 3 to 5 years of progressive experience in Marketing and Communications, with hospitality industry experience essential.
• Proven track record in developing and implementing marketing strategies for individual hotels, including measuring ROI and KPI performance.
• Strong presentation and communication skills, with proficiency in creative tools such as Photoshop, Adobe Illustrator, Premiere, and After Effects.
• Demonstrated ability to build and maintain relationships with internal stakeholders and external partners.
• Highly creative mindset with the ability to organize exclusive, brand-aligned events.
• Expertise in social media marketing and content creation across multiple platforms.
• Ability to thrive in a fast-paced, high-pressure environment with attention to detail and follow-up.

Responsabilités

• Lead with Creativity and Precision: Design and execute integrated marketing, communications, and social media programs that capitalize on unique, newsworthy opportunities while leveraging unexpected moments to amplify brand visibility.
• Strategic Planning: Develop and manage quarterly marketing goals, integrated strategies, and calendars focused on expanding brand awareness, driving engagement, and increasing bookings.
• Event Marketing Excellence: Curate a dynamic event strategy aligned with quarterly objectives, blending local programming and strategic brand partnerships to deepen audience affinity.
• Media & Community Relations: Build and maintain influential relationships with media and community leaders; host press visits, assist with photo shoots, and serve as the hotel spokesperson when appropriate.
• Content & Social Media Leadership: Create and execute a robust content strategy across property websites, social channels, advertising, and email campaigns, including organic and paid initiatives.
• Market Intelligence: Stay ahead of market trends and implement changes that ensure the property remains relevant and competitive.
• Cross-Department Collaboration: Partner with department heads and business leaders to align marketing and programming recommendations with operational goals.
• Brand Integrity: Ensure all communications reflect and reinforce the property’s brand identity and high-energy luxury lifestyle.

Connaissances

Newsworthy events creation

Media pitches

Strategic marketing planning

Brand partnerships

Leadership and stakeholder management

Content strategy and storytelling

Social media marketing

Budget management

Outils

Photoshop

Adobe Illustrator

Premiere Pro

After Effects

Description du poste

E11EVEN Club Hotel and Residences in Florida is seeking a director-level leader to own Marketing & Public Relations. You will craft compelling narratives, drive guest engagement, and elevate the luxury brand on a global stage through integrated campaigns and strong media relations.

You’ll steer events, digital content, CRM, and partnerships, translating insights into impact while managing budgets and ensuring measurable ROI in a fast-paced, high-energy environment.