Head of Institutional Segment Marketing & Growth

Blue Owl Capital; New York (NY); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Health, dental & vision insurance

401(k) plan

Flexible Spending Accounts

Short-Term Disability

Long-Term Disability

Paid Time Off

Leave of Absences

Job summary

Blue Owl Capital in New York City is seeking a strategic Head of Institutional Segment Marketing to build and lead a best-in-class institutional marketing function.

Reporting to the Global Head of Client Marketing, you will define vision, strategy, and operating model, align marketing to fundraising objectives, and partner with investment teams to drive client acquisition and long‑term partnerships. This role is in office Monday to Thursday in NYC.

Qualifications

• 10+ years of marketing experience, with 5+ years focused on institutional channel or financial services.
• Proven experience leading institutional marketing within a leading asset manager, alternative investment firm, or financial services organization.
• Demonstrated success building, scaling, or transforming marketing functions, teams, or client engagement capabilities.
• Deep understanding of institutional investor audiences, consultant ecosystems, fundraising processes, and relationship-based sales models.
• Comfort operating in ambiguity and creating structure where it does not yet exist.

Responsibilities

• Define and own the long-term vision, strategy, and objectives for Institutional Segment Marketing, creating a scalable framework that supports growth goals.
• Serve as the primary marketing advisor to Institutional leadership and distribution teams, aligning marketing to fundraising objectives.
• Translate business goals into actionable marketing priorities, activation plans, and measurable outcomes.
• Establish the institutional marketing roadmap and strengthen relationships across client segments.
• Lead cross-functional activation across product marketing, client communications, engagement, and distribution.

Skills

Institutional marketing

Executive leadership

Strategic planning

Cross-functional collaboration

Data analytics

Tools

HubSpot

Salesforce

Tableau

PowerPoint

Excel

Word

Job description

Blue Owl Capital in New York City is seeking a strategic Head of Institutional Segment Marketing to build and lead a best-in-class institutional marketing function.

Reporting to the Global Head of Client Marketing, you will define vision, strategy, and operating model, align marketing to fundraising objectives, and partner with investment teams to drive client acquisition and long‑term partnerships. This role is in office Monday to Thursday in NYC.