Head of Influencers & Community

Duolingo; New York (NY); On-site; USD 196,000 - 294,000; Full time

Job summary

Duolingo is seeking a strategic Head of Community & Influencers to drive creator, influencer, and learner engagement at scale in a fast-moving tech environment. You will shape the vision for partnerships, advocacy, and community experiences across Duolingo's ecosystems.

You will report to the Head of Brand Marketing and lead a team spanning influencer, creator, and community functions, delivering measurable top-funnel growth and cross-functional impact.

Qualifications

• Experience driving measurable outcomes across creator and community initiatives.
• Built or led scalable products in the creator economy.
• Proven ROI and growth from multi-platform advocacy programs.
• Owned a product roadmap and strategy.
• Managed scaled influencer programs contributing to top-funnel growth.
• Strong understanding of attribution, social and product analytics.

Responsibilities

• Own the full influencer, creator, and community flywheel from strategy to execution.
• Build and operate partnerships with celebrities, influencers, and creators for growth and CPM optimization.
• Architect an advocate network and grow word-of-mouth at scale.
• Design and launch loyalty and rewards program to drive owned growth.
• Collaborate with product to boost in-app shareability and community content.
• Build attribution infrastructure linking activity to business outcomes.
• Ensure new features expand reach via creator channels.
• Lead a high-performing team with startup speed.

Skills

Creator & community ROI

Product at scale

Advocacy programs ROI

Product roadmap ownership

Influencer program management

Attribution analytics

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read our blog to learn more.

About The Role

Duolingo’s brand is one of the most beloved and talked-about in consumer tech — and we’re looking for a senior leader to turn that cultural relevance into a measurable growth engine. As Head of Community & Influencers, you’ll build and own the function responsible for UGC reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals.

This is a leadership role with broad strategic scope. You’ll define the vision for how Duolingo engages influencers, creator partners, and our global learner community — from celebrity partnerships to superfan advocacy programs to community experiences in and out of app. You’ll work at the intersection of brand, product, and growth, partnering directly with senior leaders across marketing, product, and data science to architect systems that compound organic distribution over time.

You’ll report to the Head of Brand Marketing and will build, lead, and develop a high-performing team across influencer, creator, and community functions.

You will

• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine


• Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for CPM and cost-per-new-user


• Architect a world-class advocate network that converts brand love into measurable word-of-mouth growth, and keeps Duolingo culturally relevant at scale


• Design and launch a tiered loyalty and rewards program that turns our most engaged learners into an owned growth channel


• Collaborate deeply with product teams to increase in-app shareability, surface community-driven content, and create in-app features that reward and incentivize organic advocacy.


• Build the attribution and measurement infrastructure that connects community and creator activity to business outcomes


• Ensure new feature launches, vertical expansions, and cultural moments are systematically amplified through creator and community channels


• Lead, develop, and build a high-performing team that executes at startup speed across the org

You have

• Experience driving measurable business outcomes across the creator & community industry


• Built or led a product at scale in the creator economy


• Proven success building multi-platform advocacy programs with measurable ROI and business growth


• Experience owning a product roadmap
  
• Experience in managing a scaled influencer program that contributed significantly to top of funnel growth


• Deep understanding of attribution, social, and product analytics with a proven track record of building scalable success frameworks

Exceptional candidates will have

• Founder experience working in a 0 to 1 environment in the tech space


• Experience working at a world-class consumer brand


• A passion for education, culture, and language

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range

$196,000—$294,000 USD

Benefits:

Take a peek at how we care for our employees' holistic well-being with our benefits here.

Accommodations:

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail].

Equal Employment Opportunity:

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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