Head of Guest Engagement & CRM Strategy

The Ritz-Carlton Yacht Collection; Fort Lauderdale (FL); Hybrid; USD 95,000 - 130,000; Full time

Job summary

The Ritz-Carlton Yacht Collection in Fort Lauderdale seeks a Director of Guest Engagement & CRM Strategy to elevate guest experiences through strategic engagement. You will lead innovative outreach approaches, ensuring personalized, insightful interactions that enhance conversion and brand perception.

The ideal candidate will have extensive experience in luxury environments, proven leadership skills, and expertise in clienteling and CRM systems like Salesforce. This full-time role combines data-driven insights with a passion for service excellence.

Qualifications

• 10+ years of progressive leadership in luxury hospitality, travel, or retail environments.
• 5+ years of experience in guest engagement or sales strategy.
• Proven ability to influence and align cross-functional teams.

Responsibilities

• Define and lead the global strategy for guest engagement.
• Develop short- and long-term strategies that enhance guest experience.
• Oversee multi-channel guest engagement strategies.

Skills

Guest engagement

Sales strategy

CRM

Data analysis

Clienteling

Education

Bachelor’s degree in hospitality management or Business Administration

Tools

Salesforce

Outreach.IO

Gong

Sales Loft

Job description

The Ritz-Carlton Yacht Collection in Fort Lauderdale seeks a Director of Guest Engagement & CRM Strategy to elevate guest experiences through strategic engagement. You will lead innovative outreach approaches, ensuring personalized, insightful interactions that enhance conversion and brand perception.

The ideal candidate will have extensive experience in luxury environments, proven leadership skills, and expertise in clienteling and CRM systems like Salesforce. This full-time role combines data-driven insights with a passion for service excellence.