Head of GTM, Workforce

Socure; Northern (KY); Hybrid; USD 190,000 - 260,000; Full time

Job summary

Socure is seeking a Head of GTM, Workforce to lead and expand our commercial footprint in HR tech, staffing, and background screening. You will own end-to-end sales initiatives, build a high-performing team, and drive bookings against aggressive targets.

Reporting to the CRO, you will collaborate with Product, Marketing, and Account Management, and foster executive relationships with CHROs to shape GTM strategy for workforce risk solutions.

Qualifications

• 12+ years in enterprise or SaaS sales, with at least 5 years in a leadership role managing senior level GTM reps.
• Demonstrated quota achievement and revenue growth in HR tech, staffing, or workforce-focused environments.
• Entrepreneurial mindset with strategic thinking, analytical storytelling, and problem-solving skills.
• Deep understanding of HR tech, staffing, and background screening markets, including buyer personas and procurement cycles.

Responsibilities

• Develop and execute a comprehensive GTM strategy for the Workforce vertical including HR tech platforms, staffing and background screening providers, and payroll/HRIS companies.
• Build, lead, and mentor a high-performing GTM team focused on new logos and expanding existing relationships.
• Oversee end-to-end sales lifecycle: pipeline, forecasting, negotiations, closing, and post-sales handoff.
• Establish clear goals and metrics; drive team performance to achieve revenue, bookings, and market share targets.
• Cultivate relationships with CHROs and HR leaders to understand needs and deliver compelling solutions.
• Collaborate with Product, Marketing, and Account Management to align GTM strategies and campaigns for Workforce clients.

Skills

Enterprise SaaS sales

Leadership

Sales strategy

Salesforce / CRM

Negotiation

Cross-functional collaboration

Data-driven decision making

Executive communication

Education

Bachelor's degree

MBA preferred

Tools

Salesforce

Job description

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

About Socure's GTM Team

Socure is the leading provider of digital identity verification, anti-money laundering, and fraud solutions, empowering organizations to deliver seamless and secure customer experiences. We are scaling rapidly and continue to invest in specialized GTM teams—known as "Pods"—that focus on driving growth in high-potential verticals, geographies, and markets. The Workforce Pod is dedicated to helping employers stop candidate fraud, fabricated resumes, deepfaked interviews, and synthetic identities before they ever enter the workforce. Join a collaborative, innovative, and hypergrowth team at Socure as we redefine trust and safety across the entire employment lifecycle.

Job Overview

The Head of GTM, Workforce is responsible for leading and expanding Socure's commercial presence within the Workforce vertical—including HR technology platforms, staffing and background screening companies, payroll and HRIS providers, and enterprises hiring at scale. This executive will drive new business acquisition, deliver against aggressive bookings targets, and shape GTM strategy tailored to the unique needs of hiring, onboarding, and workforce risk teams. The role oversees full-cycle sales initiatives from pipeline generation to deal closure, cultivates long-term client relationships, and collaborates cross-functionally to ensure successful onboarding and value realization. Reporting to the CRO, this leader will build and mentor a high-performing sales team and champion a culture of innovation, accountability, and growth.

Job Responsibilities

• Develop and execute a comprehensive sales strategy to maximize Socure's growth with HR tech platforms, staffing agencies, background screening providers, payroll/HRIS companies, and enterprises seeking to combat hiring and workforce fraud.

• Build, lead, and mentor a dynamic team of GTM professionals focused on net-new logo acquisition and expanding current client relationships across the Workforce ecosystem.

• Oversee the entire sales lifecycle: pipeline generation, forecasting, negotiation, closing, and post-sales handoff.

• Establish clear goals and metrics, drive team performance, and ensure target attainment for revenue, bookings, and market share.

• Foster deep relationships with CHROs, Heads of Talent Acquisition, VPs of People, and other key stakeholders in the HR and workforce ecosystem to understand business needs and deliver compelling solutions.

• Collaborate closely with Product, Marketing, and Account Management to align on GTM strategies and campaigns specific to Workforce clients, including use cases such as candidate verification, I-9/onboarding compliance, and account takeover prevention.

• Provide feedback on product-market fit for the Workforce vertical, influence roadmap prioritization, and help tailor solutions for evolving industry needs (e.g., fake applicant detection, deepfake and synthetic identity fraud, sanctions/watchlist screening, and regulatory compliance).

• Represent Socure at industry events, conferences, and within HR technology and talent acquisition communities to build brand equity and drive inbound interest.

• Maintain expert-level knowledge of Socure's Workforce product suite, industry trends, and the competitive landscape across HR tech, staffing, and background screening markets.

Job Requirements

• Bachelor's degree required; advanced degree or MBA preferred.

• 12+ years in enterprise or SaaS sales, with at least 5 years in a leadership role managing senior level GTM representatives.

• Demonstrated track record of quota achievement and consistent revenue growth in fast-paced, HR tech, staffing, or workforce-focused environments.

• Entrepreneurial mindset with strong strategic thinking, analytical storytelling, and problem-solving skills.

• Deep understanding of the HR technology, staffing, and background screening markets, including buyer personas, procurement cycles, and the ability to build trusted relationships with HR and talent acquisition executives.

• Proven ability to collaborate cross-functionally and work well in a high-growth, change-oriented culture.

• Experience leveraging Salesforce (or similar CRM) to drive accountability and reporting.

• Excellent negotiation, presentation, and written/oral communication skills.

• High comfort with ambiguity, data-driven decision making, and radical candor.

• Experience in fraud, risk, identity, background screening, or complex data analytics preferred.

Key Competencies

• Deep understanding of the HR technology, staffing, and workforce risk domain and its regulatory landscape.

• Excellent consultative selling and client relationship management skills.

• Strong sales acumen and the ability to communicate effectively with both product and technical teams.

• Proven ability to influence cross-functional teams and manage complex customer engagements.

• Ability to serve as a thought leader and trusted advisor to HR technology and workforce clients.

Additional Information

• Role is based in the United States with a strong preference for candidates in the Bay Area.

• Expected travel: up to 40-50% for conferences, client meetings, and industry events.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.