Head of GTM

Clera; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

Clera is seeking a Head of GTM to own the go-to-market strategy and brand from day one. This founding-level, player/coach role will shape how the product enters the market and scales across channels.

You will build the beta-to-launch plan, craft the narrative, coach the team, and create repeatable playbooks for post-launch growth in a fast-moving startup.

Qualifications

• 10–12+ years of experience owning end-to-end GTM execution and brand/positioning for startups (Seed through Series B).
• Ability to grow a product from zero awareness and zero brand equity.
• Experience sequencing multi-channel beta-to-launch plans and crafting brand narratives.
• Comfort with ambiguity and as a first/founding GTM hire.

Responsibilities

• Own end-to-end GTM strategy, funnel logic, beta-to-launch sequencing, and channel mix.
• Develop the brand narrative, voice, and positioning from scratch for early adopters.
• Build and optimize beta acquisition funnels and reallocate effort based on data.
• Direct and coach GTM/marketing efforts in a hands-on player/coach capacity.
• Create a comprehensive GTM and brand playbook for post-launch.

Skills

GTM strategy

Brand positioning

Startup growth

Hands-on leadership

Job description

About the Role

An early-stage ambient AI / personal productivity startup is hiring a Head of GTM to fully own go-to-market strategy and brand — from funnel logic to narrative — across both strategy and execution. This is a founding-level, player/coach role that is critical to launching and scaling the product, driving acquisition, and building market presence from zero.

The company is building an ambient intelligence system — combining hardware, software, memory, and AI — designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most. Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention.

This is a 0→1 hire for a company at early/seed stage. You will shape how the product enters the market and how the brand is perceived by early adopters.

What You'll Do

• Own end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more).

• Develop the brand narrative, voice, and positioning from scratch — identifying and resonating with early-adopter audiences.

• Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels.

• Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity.

• Create a comprehensive, repeatable GTM and brand playbook for the team to leverage post-launch.

What We're Looking For

Required:

• 10–12+ years of experience, with a proven track record owning end-to-end GTM execution and brand/positioning for a startup launch (Seed through Series B).

• Demonstrated ability to grow a product from zero awareness and zero brand equity.

• Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives.

• Comfort with ambiguity and prior experience as a first/founding GTM hire.

• Experience directing and coaching GTM or marketing personnel alongside doing the hands-on work yourself.

• Ability to build repeatable playbooks for post-launch scaling.

Nice to Have:

• Experience with consumer AI or hardware-adjacent startups.

• Familiarity with community-led or Product-Led Growth (PLG) models.

• Awareness of the "trust gap" dynamics around the origin of consumer tech products.

• An existing operator network or professional following on X/LinkedIn.

• Bilingual capabilities.

• Understanding of "second brain" / Personal Knowledge Management (PKM) personas.

Not a fit if: You are a single-discipline specialist (brand-only or GTM-only), primarily a large-company operator, management-only without hands-on execution experience, or have no 0→1 startup background.

Compensation & Benefits

Compensation details are not publicly listed for this role. This is an equity-meaningful, founding-level position at an early-stage startup. Specific package details will be discussed during the interview process.

Note: Visa sponsorship is not available for this role.

Location

Location details are flexible for the right candidate. The company is at early stage and operates in the consumer AI / ambient intelligence space.

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