Head of GTM

GogogoGo; Boston (MA); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k)

Pension plan

Job summary

GogogoGo in Boston is seeking a Head of GTM, North America to own the region's product portfolio, pricing and lifecycle across the full go-to-market cycle.

You will translate HQ strategy into actions for NA, challenge forecasts with data, and drive cross-functional decisions with US retailers and Amazon. This is a decisive leadership role requiring hands-on NA market experience.

Qualifications

• Bachelor’s degree or above with ~4 years in consumer electronics or related field.
• Hands-on North America work experience required with familiarity of US retailers.
• Fluent, persuasive English and strong data-driven decision ability.
• Experience working with China-based HQ and US regional organization preferred.

Responsibilities

• Own the North America product portfolio, pricing architecture, sales forecast and lifecycle management.
• Challenge demand forecasts and business cases with data; provide executable recommendations.
• Translate HQ strategy to NA and surface regional needs back to HQ.
• Develop channel and growth insights, with focus on Amazon and major US retailers.
• Lead launches and track post-launch performance, with regional teams.

Skills

North America experience

Data-driven decisions

Cross-functional

Fluent English

Stakeholder management

Assertive, rational

Education

Bachelor's degree or above

Job description

Function: Go-to-Market / Category Management

Reports to: Global Head of GTM

About the role

Our client is a globally recognized consumer electronics brand — a household name in smart home, audio and mobile lifestyle categories, with one of the most visible portfolios on Amazon and in the major U.S. national retail chains.

They are hiring a Head of GTM, North America to act as the single commercial owner of the region's product portfolio. This is Global GTM's voice inside North America and North America's voice inside Global — a role built for someone who can hold both sides of the table, form a point of view from data, and defend it.

This is not a coordination role. It is a decision role.

What you'll own

• Regional portfolio & business targets. Own the North America product portfolio, pricing architecture, sales forecast, new product introductions (NPI) and end-to-end lifecycle management on behalf of Global GTM — and be accountable for pulling the region's commercial targets across the line.
• Forecast integrity & decision quality. Challenge the region's demand forecasts, sell-in/sell-out assumptions and business cases with hard data. Where the numbers don't hold up, say so — and replace them with recommendations the sales and marketing teams can actually execute.
• Two-way strategy translation. Drive adoption of HQ product strategy in North America, and push the region's structural needs — channel requirements, price ladders, feature gaps, assortment needs — back upstream to HQ and the product organization.
• Channel & growth insights. Build deep fluency in Amazon's operating mechanics (traffic, ranking, deal mechanics, inventory health) alongside 1–2 major U.S. national retail models. Use that fluency to surface real growth opportunities across channel expansion, SKU/assortment architecture and pricing strategy.
• Launch readiness & post-launch performance. Track every launch from commercial readiness gate through post-launch performance. Diagnose misses early, quantify them, and drive corrective action with the regional teams.
• Regional business reviews. Lead the North America business review cadence — framing the issues, forcing the decisions, and closing the loop on action items so that major business problems do not survive from one quarter to the next.
• Conflict & consensus. When HQ and North America disagree, take a clear position grounded in business facts, escalations when warranted, and drive both sides to a committed decision that lands.

What we're looking for

• Bachelor's degree or above, with around 4 years of experience in consumer electronics, smart home or home appliances.
• Hands‑on North America work experience is required. You've operated in this market, with these retailers, on this calendar.
• Background in at least one of: GTM, category management, product marketing, commercial planning, or commercial strategy.
• Working knowledge of Amazon platform mechanics, plus genuine exposure to 1–2 major U.S. retail channels (national mass, club, specialty electronics, or home improvement).
• Fluent, persuasive English — able to run meetings, push back, and negotiate directly with U.S.-based GM/VP-level stakeholders.
• Strong structured thinking, data fluency and cross-functional drive.
• Experience working across both a China‑based HQ and a U.S. regional organization is strongly preferred.
• Assertive, but rational. You raise disagreement early, back it with evidence, know when to hold your ground, and know when an issue needs to be escalated to be solved.

• Medical insurance
• Dental insurance
• 401(k)
• Pension plan