Head of Growth

Pagos Consultants Ltd.; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Pagos Consultants Ltd. in San Francisco is seeking a hands-on Head of Growth to own demand generation from day one.

You will personally run paid campaigns, write compelling copy, and build a measurement framework, hiring a team as channels scale. Key responsibilities include launching and optimizing paid acquisition across Meta, Google, and beyond, developing acquisition economics, and creating scalable creator, affiliate, and content programs.

Qualifications

• Direct experience running paid campaigns with channel selection, creative, budgets & optimization.
• Proven track record scaling products/newsletters/channels with measurable results.
• Strong understanding of conversion tracking, CAC and channel economics.
• Experience owning a meaningful marketing budget and recognizing diminishing returns as spend grows.
• Breadth across acquisition channels and willingness to test beyond core strengths.
• Excellent writing skills to produce persuasive copy in founder’s voice.
• Practical experience building automation that enhances work with human oversight.

Responsibilities

• Launch and scale paid acquisition across Meta and Google, then expand to lifecycle, creator partnerships, affiliates, content and organic discovery.
• Establish reliable conversion tracking, including server-side events where appropriate, and improve data quality.
• Build a clear view of acquisition economics by channel, including free-trial credits and AI inference costs.
• Create a scalable creator and agency program with frequent fresh ad creatives.
• Build an affiliate program with clear incentives and signup process.
• Develop a content engine that showcases product workflows and use cases.
• Partner with engineering on SEO and measurement, supported by video and community content.
• Write landing pages, ads, emails, social posts and video scripts yourself.
• Own launches across positioning, copy, social, email, video, press and community.
• Report weekly acquisition volume and costs, assess channel incrementality, decide scaling decisions.
• Hire growth specialists as channels prove out and leverage AI to increase output.

Skills

Paid campaigns

Budget management

Copywriting

Channel strategy

Automation

SEO & measurement

Tools

Landing page builders

Server-side tracking

Job description

Working arrangement: Full-time, on-site, five days per week

About the company

We’re partnering with a venture-backed AI software company building a new way for people and teams to work.

Its product combines a context-aware AI assistant with software built around the workflows users repeat. It connects information across tools, executes work on users’ behalf, and turns recurring tasks into applications that individuals and teams can use.

The product is showing strong early retention. The next challenge is building the acquisition engine that brings it to a much wider audience.

The role

As Head of Growth, you will own demand generation and acquisition from the ground up, taking people from first hearing about the product to arriving and signing up.

This is a hands-on leadership role. Initially, you will personally run campaigns, write copy, build measurement and test channels. As channels prove out, you will hire the team and allocate the budget needed to scale them.

Your primary responsibility is bringing quality users to the product and understanding what it costs to acquire them. Product owns activation and retention.

What you’ll do

• Launch and scale paid acquisition across Meta and Google, then expand into lifecycle, creator partnerships, affiliates, content and organic discovery.
• Establish reliable conversion tracking, including server-side events where appropriate, and improve platform matching and conversion data quality.
• Build a clear view of acquisition economics by channel, accounting for free-trial credits and the AI inference costs associated with customer usage.
• Create a scalable creator and agency program capable of producing hundreds of fresh ad creatives each month.
• Build an affiliate program with clear incentives, revenue-sharing arrangements and an accessible signup process.
• Develop a content engine that demonstrates the product through real workflows and practical use cases.
• Partner with engineering on programmatic SEO and answer engine optimisation, supported by relevant video, community and third-party content.
• Write landing pages, ads, emails, social posts and video scripts yourself.
• Own launches across positioning, copy, social, email, video, press and community.
• Report weekly acquisition volume and costs, assess channel incrementality, and identify when to scale or pull back.
• Hire growth specialists as channels prove out and use AI systems to increase the team’s output.

What we’re looking for

• Direct experience personally running paid campaigns, including channel selection, creative, budgets, optimisation and stopping underperforming activity.
• Proven success taking a product, business, newsletter, channel or community from a small starting audience to meaningful scale, with clear numbers.
• Strong understanding of conversion tracking, attribution, customer acquisition costs and channel economics.
• Experience owning a meaningful marketing budget and recognising diminishing returns as spend increases.
• Breadth across acquisition channels and willingness to test beyond your strongest specialism.
• Excellent writing skills, with the ability to produce specific, persuasive copy and adapt to a founder’s voice.
• Practical experience building automation that performs part of your work, includes human oversight and improves through feedback.
• Enough technical fluency to ship a landing page and work effectively with engineering on SEO and measurement.
• Strong understanding of content and distribution across X, YouTube, LinkedIn and TikTok.
• Experience hiring growth talent and a clear view of which roles to add as the function develops.
• Willingness to remain deeply involved in execution during the first six months.

Relevant backgrounds may include growth leadership, performance marketing, user acquisition or demand generation, provided you can demonstrate hands-on acquisition ownership.

Location and eligibility

This role is based in San Francisco and requires working from the office five days per week. Candidates must already be based in the Bay Area or relocate before starting.

US work authorisation is required, with potential O-1 or J-1 sponsorship for exceptional candidates.