Head Of Global Consumer Experience And Mobile

brobstongroup.com - Jobboard; Nutley (NJ); On-site; USD 130,000 - 180,000; Full time

Job summary

brobstongroup.com - Jobboard is seeking a Head Of Global Consumer Experience And Mobile to define and lead the global mobile app strategy. The role involves building a Mobile Center Of Excellence and driving key performance metrics to enhance app-driven revenue.

The ideal candidate will have over 10 years of experience in digital or mobile leadership, proven P&L ownership, and expertise in AI-driven personalization. This position requires traveling globally for regional launches.

Qualifications

• 10+ years of digital, mobile, or consumer experience leadership with proven P&L ownership.
• Experience scaling mobile app capabilities, mobile architecture, and app lifecycle management.
• Demonstrated expertise with analytics, experimentation, and AI/ML-driven experiences.

Responsibilities

• Drive the global mobile app strategy and expansion plan across multiple regions.
• Establish and lead a Global Mobile Center Of Excellence for best practices.
• Define mobile-first consumer journeys, KPIs, and performance management frameworks.

Skills

Digital leadership

Mobile app strategy

Cross-functional leadership

Analytics expertise

Education

Bachelor’s degree in Business, Technology, Engineering, or related field

Job description

Summary

As Head Of Global Consumer Experience And Mobile, you will define and lead the global mobile app strategy and own the consumer experience vision to drive growth, engagement, and app-driven revenue across regions. You will build a Mobile Center Of Excellence, set KPIs and financial targets, and embed AI-driven capabilities to scale personalization and next-generation experiences. This role partners cross-functionally to translate insights into product roadmaps and commercial outcomes.

Responsibilities

• Drive the global mobile app strategy, roadmap, P&L, and expansion plan across NA, EMEA, and APAC.
• Establish and lead a Global Mobile Center Of Excellence to standardize best practices, tooling, and governance.
• Define mobile-first consumer journeys, KPIs, financial targets, and performance management frameworks.
• Partner with Product, Engineering, Digital Design, and Regional Commerce teams to deliver app launches, upgrades, and feature rollouts.
• Integrate AI-driven personalization, conversational interfaces, and predictive intelligence into mobile and broader consumer experiences.
• Lead, mentor, and scale a global Mobile & CX team and develop training, frameworks, and governance models.

Requirements

• Bachelor’s degree in Business, Technology, Engineering, or related field.
• 10+ years of digital, mobile, or consumer experience leadership with proven P&L ownership.
• Experience scaling mobile app capabilities, mobile architecture, iOS/Android ecosystems, and app lifecycle management.
• Demonstrated expertise with analytics, experimentation, personalization engines, and AI/ML-driven experiences.
• Strong cross-functional leadership, executive communication skills, and experience operating in global/regional environments.
• Ability and willingness to travel globally to support regional launches and alignment.