Director, Mobile App Experience & AI Strategy

Salesforce

Seattle (WA)

On-site

USD 197,300 - 313,700

Full time

14 days+

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Job summary

Salesforce is seeking a senior product manager to set the mobile app direction, craft the 1-, 3-, and 5-year roadmap, and translate requirements into market-ready features that keep us ahead of the competition.

You’ll partner with OS providers, lead the AI strategy for Mobile App Experiences, work with external partners, and drive adoption through effective communication. This role offers broad impact across thousands of global brands.

Qualifications

  • 5+ years in product management, with at least 3 years leading PMs in a non-people leadership role.
  • Deep understanding of mobile device and OS landscape (iOS, Android).
  • Hands-on mobile app product management experience including adoption and communication strategies.
  • Experience with external partners (Apple, Google) to shape product direction.
  • Able to explain complex technical ideas to customers and cross-functional teams.
  • Fluency with Claude and AI tools for competitive analysis and rapid prototyping.
  • Willingness to travel up to 25%, including internationally.
  • Related technical degree required.

Responsibilities

  • Set the direction, develop requirements and take features to market. Define what our mobile app product should look like in 1, 3, and 5 years. Build a roadmap that keeps us ahead of the competition.
  • Partner externally. Work directly with mobile OS providers and technology partners to unlock new capabilities and deepen our feature set.
  • Ship great products. Prioritize what we build, work with engineering to deliver it, and measure how well it performs for customers.
  • Lead the AI strategy for Mobile App Experiences space across Salesforce, driving conversations and AI created and built experiences within the mobile app.
  • Know the market. Stay on top of changes in mobile—new OS releases, SDK updates, privacy shifts, and what competitors are doing.
  • Talk to customers and drive adoption. Understand what marketers need, what frustrates them, and where we can make their lives easier.
  • What you’ll gain: Deep expertise at the cutting edge of mobile marketing, executive visibility across Salesforce, and the chance to shape a product used by thousands of global brands.

Skills

Product management
Leadership
Mobile app strategy
AI tools
Partner management

Education

Technical degree

Tools

Claude
SDKs

Job description

Salesforce is seeking a senior product manager to set the mobile app direction, craft the 1-, 3-, and 5-year roadmap, and translate requirements into market-ready features that keep us ahead of the competition.

You’ll partner with OS providers, lead the AI strategy for Mobile App Experiences, work with external partners, and drive adoption through effective communication. This role offers broad impact across thousands of global brands.

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