Head of Finance

HELLO Recruitment; United States; Remote; USD 240,000 - 420,000; Full time

Benefits offered by this job

Competitive compensation

Meaningful equity

Health, dental and vision insurance

Unlimited PTO

Remote-friendly team

Direct partnership with founders

Job summary

HELLO Recruitment is seeking its first finance leader to build the finance function for a scaling CPG brand. You’ll personally manage close processes, cash, and controls while shaping systems and processes for a growing finance team.

You’ll partner with the CEO/COO on cash, capital, and strategic decisions, with eventual team building as the company scales. This role is remote with national scope and high visibility across leadership.

Qualifications

• 8–12+ years in finance with CPG experience
• End-to-end ownership of accounting operations with a lean finance team
• Bachelor's degree in finance or accounting
• Trade spend and deduction management experience
• Experience with major retailers and distributors

Responsibilities

• Oversee day-to-day finance and accounting operations as the first finance hire
• Build processes and controls from scratch: close calendar, chart of accounts, approvals, and reporting cadence
• Manage cash flow forecasting across trade spend and inventory financing
• Lead cost accounting for co-manufactured products and analyze margins by SKU/channel/retailer
• Produce monthly financials, budget-to-actual analyses, and board reporting
• Manage banking relationships and working-capital financing (inventory or receivables lines)
• Support fundraising with financial modeling and board prep
• Select and implement systems (ERP, IMS, BI); Confido experience is a plus

Skills

Finance leadership

CPG financials

Cash flow forecasting

Cost accounting

Internal controls

Financial modeling

Education

Bachelor's degree in finance or accounting

Tools

ERP systems

IMS

BI tools

Confido experience

Job description

We’re a fast-growing, founder-led better-for-you food brand on a mission to reinvent the everyday foods people already love: simple ingredients, real nutrition and no compromise on taste.

In a short time we’ve become one of the fastest-growing brands in our category, with national distribution at a major mass retailer, a passionate community, and plans to expand into more major retailers next year.

We’re a small, ambitious team that moves fast and takes ownership. Now we’re bringing on experienced, curious builders to help turn our early momentum into one of the defining food brands of the next generation.

The role

We’re hiring our first finance leader to build the finance function, accounting operations, controls and reporting for a scaling CPG brand. You’ll partner directly with the CEO and COO on cash, capital and strategic decisions.

This is a builder’s role. At first you’ll do the hands-on work yourself (closing the books, reconciling accounts, managing cash) while designing the processes and systems the function will run on, and eventually hiring a team under you.

What you’ll own

• All day-to-day finance and accounting operations (A/P, A/R, month-end close, GL) as the first finance hire
• Building processes and controls from scratch: close calendar, chart of accounts, expense and PO approvals, and reporting cadence
• Cash flow management and forecasting across trade spend timing, co-manufacturing terms and inventory financing
• Cost accounting for co-manufactured product: COGS, inventory, landed cost, and gross and contribution margin by SKU, channel and retailer
• Monthly financials, budget-vs-actual analysis, and board and investor reporting
• Banking relationships and working-capital financing (inventory or receivables lines)
• Trade spend accruals and deduction management (chargebacks, MCB, OI) with sales and retail teams
• Supporting the CEO on fundraising, financial modeling and board prep for future raises
• Selecting and implementing systems (ERP, IMS, trade management, BI, accounting). Confido experience is a plus.
• Multi-state tax compliance
• Building the finance team as the company scales
• Helping scale the business from eight figures to $100M+

Who you are

• A builder. You’ve stood up a finance function, or a major part of one, not just run an existing one.
• Hands-on. There’s no team yet, and you’re excited to do the work before building systems around it.
• Disciplined but fast. You bring strong controls without slowing down a startup.
• CPG fluent. You know trade spend, deductions, co-man cost structures, and inventory and cash cycles.
• Big food plus high growth. Ideally you trained at a large CPG company, then helped scale a successful emerging brand.
• A translator. You turn financials into insights that drive decisions across sales, ops and marketing.
• Founder-ready. You’re comfortable working closely with a small, high-trust leadership team.
• Strategic and tactical. You’re equally at home building a three-statement model and reconciling an A/P invoice.

Required qualifications

• 8–12+ years of progressive accounting and finance experience, with meaningful time in CPG (food or beverage preferred)
• End-to-end ownership of accounting operations at a company with a lean finance team, or as an early finance hire
• Bachelor’s degree in finance, accounting or a related field
• Trade spend and deduction management experience (OI, MCB, scan)
• Experience with major retailers and distributors (Target, Costco, Walmart, Kroger, UNFI, KeHE, Dot Foods, etc.)

Preferred qualifications

• Cost accounting for co-manufactured product
• Selecting and implementing systems during a growth stage

Comp, benefits and perks

• Competitive compensation
• Meaningful equity
• Health, dental and vision
• Unlimited PTO and a flexible, remote team
• Direct partnership with the founders
• A high-impact role with visibility across brand, retail, growth and strategy