Head of Experiential Strategy & Events

Power Digital Marketing; Northern (KY); Hybrid; USD 90,000 - 180,000; Full time

Job summary

Power Digital Marketing is seeking an experienced Head of Events to own the strategy and end‑to‑end execution of its tentpole and hosted experiences across priority markets like New York, Austin, and Los Angeles, with the VP of Marketing guiding objective and audience.

You will oversee budgets, sponsorships, guest strategy, vendor coordination, and on‑site execution, while leveraging AI to accelerate planning, measurement, and post‑event analysis for measurable business impact.

Qualifications

• 6+ years of experience owning B2B events, experiential marketing, field marketing, or a closely related function.
• Track record of taking events from strategy through on-site execution, including budgets, sponsorships, vendors, production, and post-event measurement.
• Strong knowledge of marketing, advertising, commerce, technology, or adjacent ecosystem.
• Exceptional project management and organizational skills; able to manage multiple events, deadlines, budgets, vendors, and stakeholders.

Responsibilities

• Own the strategy and end-to-end execution of Power Digital’s tentpole event presence, partnering with leadership to define objectives, audience, activation, investment, and success plan.
• Build a year‑round portfolio of Power-hosted experiences, including executive dinners, client gatherings, community events, and micro‑events in prioritized markets.
• Manage event investments and operations end-to-end: sponsorship evaluation, budgets, venues, vendors, production, invitations, attendee experience, travel, swag, run-of-show, and post-event follow-up.
• Collaborate with Partnerships and broader marketing to connect events to priority audiences, accounts, campaigns, and business goals.
• Leverage AI technologies to enhance planning, research, personalization, and post-event analysis.
• Develop repeatable playbooks, timelines, and measurement frameworks to inform future investments.

Skills

B2B events

Event strategy

Budgeting

Sponsorships

Vendor management

Executive briefing

Job description

Power Digital Marketing is seeking an experienced Head of Events to own the strategy and end‑to‑end execution of its tentpole and hosted experiences across priority markets like New York, Austin, and Los Angeles, with the VP of Marketing guiding objective and audience.

You will oversee budgets, sponsorships, guest strategy, vendor coordination, and on‑site execution, while leveraging AI to accelerate planning, measurement, and post‑event analysis for measurable business impact.