Director, Events & Experiences

Powerdigitalmarketing; United States; Hybrid; USD 120,000 - 170,000; Full time

Job summary

Power Digital is seeking an experienced events leader to own the company’s tentpole and experiential programs across the United States. You will report to the VP of Marketing and translate business priorities into an event strategy that builds brand presence, creates meaningful relationships, and drives measurable pipeline.

This hands-on role covers concepting through sponsorships, budgets, guest strategy, on-site execution, and post-event follow-up.

Qualifications

• 6+ years owning B2B events and experiential marketing.
• Experience from strategy to on-site execution, including budgets and sponsorships.
• Strong knowledge of marketing/tech ecosystems at industry events.
• Excellent PM and ability to manage multiple events and stakeholders.
• Willingness to travel regularly and be hands-on at events.

Responsibilities

• Own strategy and end-to-end execution of tentpole events with defined objectives and budgets.
• Build year-round Power-hosted experiences to deepen relationships in key markets.
• Manage sponsorships, venues, vendors, guest strategy, and on-site execution.
• Collaborate with Partnerships to align events with campaigns and revenue goals.
• Leverage AI to optimize planning, personalization, and post-event analysis.

Skills

B2B events

Experiential marketing

Budget management

Vendor management

Executive presence

Job description

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

You will own how Power Digital shows up in person, from major industry moments like Shoptalk, eTail West, Cannes, and NRF to intimate dinners and branded experiences in priority markets. Reporting to the VP of Marketing, you will translate business priorities into an event strategy that builds brand presence, creates meaningful relationships, and drives measurable impact. This is a hands-on role for someone who can move from big-picture concepting to sponsorships, budgets, guest strategy, executive preparation, vendors, run-of-show, swag, and flawless on-site execution.

Key Responsibilities:

• Own the strategy and end-to-end execution of Power Digital’s tentpole event presence, partnering with the VP of Marketing and CMO to define the objective, audience, activation concept, investment, and success plan for each event.
• Build a year-round portfolio of Power-hosted experiences - including executive dinners, client and prospect gatherings, community events, and creative micro-events in priority markets such as New York, Austin, and Los Angeles - designed to deepen relationships and expand Power’s footprint.
• Manage event investments and operations from end to end, including sponsorship evaluation and negotiation, budgets, venues, vendors, production, invitations, attendee experience, travel and logistics, gifting and swag, run-of-show, and post-event follow-up; prepare Power leaders to represent the brand effectively through briefing materials, speaking support, schedules, and on-site coordination.
• Collaborate with the Partnerships team and broader marketing and sales stakeholders to connect events to priority audiences, accounts, partners, campaigns, and commercial goals, while keeping the event experience cohesive and focused.
• Employ AI technologies to enhance and optimize event planning, research, personalization, operational workflows, and post-event analysis
• Build repeatable playbooks, timelines, measurement frameworks, and post-event recaps so learnings compound across the event portfolio and inform future investment decisions.
• Other applicable or related duties as assigned.

Role Requirements:

• 6+ years of experience owning B2B events, experiential marketing, field marketing, or a closely related function, with direct responsibility for complex in-person programs.
• A track record of taking events from strategy through on-site execution, including budgets, sponsorships, vendors, production, executive participation, and post-event measurement.
• Strong knowledge of the marketing, advertising, commerce, technology, or adjacent ecosystem, with an understanding of how brands can stand out at crowded industry events.
• Exceptional project management and organizational skills; you can manage multiple events, deadlines, budgets, vendors, and stakeholders without losing the details.
• Strong creative judgment and a willingness to test unconventional ideas when they can create a more memorable, differentiated experience.
• Clear, confident communication and strong executive presence, with the ability to influence stakeholders, negotiate externally, and prepare senior leaders for high-visibility moments.
• High ownership and reliability, with the flexibility to travel regularly and be hands-on before, during, and after events.

Key Performance Indicators (KPIs)

• Event performance against agreed objectives, including qualified meetings, priority-account engagement, and event-sourced or influenced pipeline where applicable.
• Quality and quantity of attendance and engagement from priority accounts, prospects, clients, partners, and community members.
• Performance against approved event budgets and sponsorship investment targets.
• On-time, on-brand execution of the annual event calendar with minimal operational issues.
• Post-event performance and learning, including follow-up actions, stakeholder feedback, and whether each event achieved its intended business and audience outcomes.

Most Important Things (MITs)

• Build and continuously refine Power Digital’s annual event and experiential strategy across tentpole events and Power-hosted experiences.
• Create distinctive activations that give Power a reason to be remembered, not simply another brand in the room.
• Own every critical detail from concept and budget through production, on-site execution, and post-event follow-up.
• Create a repeatable micro-event engine that strengthens community and relationships in priority markets.
• Equip Power leaders and cross-functional teams to show up prepared, coordinated, and aligned around the purpose of every event.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.