Head of E‑Commerce & Customer Experience

Ballerina Farm; Midway (UT); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Job summary

Ballerina Farm seeks a Director of E-Commerce to lead the company’s core online revenue and customer experience initiatives. You will own the end-to-end online journey—from site visits to post-purchase support—and oversee E-Commerce and Customer Support, driving growth with data-driven decisions.

As a member of the Senior Leadership Team, you will develop budgets, KPIs, and cross-functional partnerships with Marketing, Operations, Finance, and Retail to scale the business while maintaining the

Qualifications

• 7+ years in e-commerce leadership roles.
• Experience leading multiple departments.
• Strong digital merchandising and website optimization.
• Proven budget forecasting and financial analysis.
• Excellent leadership and cross-functional collaboration.

Responsibilities

• Own the online customer journey from site visit to post-purchase support.
• Lead E‑Commerce and Customer Support teams.
• Set KPIs for conversion, AOV, ROAS and CX.
• Collaborate with Marketing on campaigns and launches.
• Oversee site merchandising, pricing, and promotions.
• Build scalable systems and processes for growth.
• Develop annual budgets, forecasts, and plans.
• Present performance to executive leadership.

Skills

E-commerce leadership

Customer experience

Budget forecasting

Cross-functional partnerships

Strategic planning

Team development

Data-driven decisions

Education

Bachelor's degree in Business/Marketing/CS

Tools

Shopify

Meta

Google Analytics

TikTok Shop

Northbeam

Luminous

Job description

Ballerina Farm seeks a Director of E-Commerce to lead the company’s core online revenue and customer experience initiatives. You will own the end-to-end online journey—from site visits to post-purchase support—and oversee E-Commerce and Customer Support, driving growth with data-driven decisions.

As a member of the Senior Leadership Team, you will develop budgets, KPIs, and cross-functional partnerships with Marketing, Operations, Finance, and Retail to scale the business while maintaining the