Head of Driver Recruitment & Acquisition Marketing

Werner Enterprises, Inc.; Omaha (NE); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental and vision plans

401(k) plan

Stock purchase plan

Paid time off

Life insurance

Disability plans

Job summary

Werner Enterprises, Inc. is seeking a Senior Director of Digital Talent Acquisition and Recruitment Marketing to lead growth-focused initiatives from brand-led attraction to operational recruiting excellence.

The role focuses on drivers as a key customer segment, aligning marketing with recruiting to attract high-quality candidates. You will oversee multi-channel campaigns, optimize the recruitment funnel, and drive KPI-based performance while collaborating with operations to shape loyalty

Qualifications

• 10+ years of professional experience in relevant fields.
• 5+ years in digital marketing leadership.
• 5+ years managing high-volume recruiting or talent operations.

Responsibilities

• Develop and execute driver acquisition strategy across multi-channel campaigns.
• Analyze and optimize end-to-end recruitment funnel and reduce friction points.
• Design driver engagement, loyalty programs, and incentive structures.
• Establish data-driven feedback loops linking marketing performance and recruiter productivity.

Skills

Strategic leadership

Digital marketing leadership

High-volume recruiting

ATS & marketing automation

Analytics & insights

Communication skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Tableau

Google Analytics

CRM systems

Job description

Werner Enterprises, Inc. is seeking a Senior Director of Digital Talent Acquisition and Recruitment Marketing to lead growth-focused initiatives from brand-led attraction to operational recruiting excellence.

The role focuses on drivers as a key customer segment, aligning marketing with recruiting to attract high-quality candidates. You will oversee multi-channel campaigns, optimize the recruitment funnel, and drive KPI-based performance while collaborating with operations to shape loyalty