Head of Digital & New Media Communications

NYC Department of Housing Preservation & Development; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

NYC Department of Housing Preservation & Development (HPD) seeks a Director of Digital + New Media Communications to lead HPD’s digital, creative content, and new media strategy. Reporting to the Assistant Commissioner for Communications, the Director will oversee HPD’s digital presence and develop new ways to reach New Yorkers.

This role sits at the intersection of press, partnerships, creative strategy, and high-visibility public communications.

Qualifications

• 5+ years of experience in digital communications, ideally in a government agency, political campaign, advocacy organization, or digital media environment.
• Excellent writing, editing, and storytelling skills, with the ability to translate complex policy or program information into clear public-facing content.
• Experience providing creative direction for social media channels, digital campaigns, content calendars, digital toolkits, and multimedia content.

Responsibilities

• Develop and lead HPD’s digital and new media communications strategy across social media, digital campaigns, creator partnerships, and emerging platforms.
• Supervise the Digital + Creative Communications Coordinator and Digital Strategist, including setting priorities, managing workflows, reviewing content, and supporting professional development.
• Oversee HPD’s social media calendar, digital content planning, and digital coverage of press events, public announcements, community events, and major initiatives.
• Develop creative messaging and platform-specific content strategies that translate HPD policies, programs, and accomplishments into clear and engaging public-facing content.
• Identify and build relationships with creators, influencers, digital-first outlets, community platforms, and other nontraditional media partners.

Skills

Digital communications

Social media

Project management

Writing & storytelling

Creative direction

Relationship building

Analytics

Public sector familiarity

Evening support

Education

Bachelor degree

Job description

NYC Department of Housing Preservation & Development (HPD) seeks a Director of Digital + New Media Communications to lead HPD’s digital, creative content, and new media strategy. Reporting to the Assistant Commissioner for Communications, the Director will oversee HPD’s digital presence and develop new ways to reach New Yorkers.

This role sits at the intersection of press, partnerships, creative strategy, and high-visibility public communications.