Head of Digital Marketing & Analytics, External Affairs

Cornell Fitness Centers; Boston (MA); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Tuition remission

Retirement contributions

Health and dental coverage

Paid time off

Job summary

Boston University is seeking an Executive Director of Digital Marketing, External Affairs, to build BU’s digital marketing infrastructure and analytics capability from the ground up. You will lead strategy across colleges and units, coordinate with vendors, and drive metrics-driven marketing across campus.

The role requires 8+ years in digital marketing leadership, strong vendor management, and a track record of building analytics platforms and dashboards that inform institutional

Qualifications

• Bachelor’s degree in marketing, communications, advertising, business, analytics, or related field.
• 8+ years of progressive digital marketing leadership experience, including budget and vendor/agency management.
• Experience overseeing SEO, digital advertising, and marketing analytics functions.
• Proven success building or scaling marketing analytics, reporting, or dashboard infrastructure.
• Track record of leading, developing, and retaining high-performing marketing teams.
• Strong vendor and agency management experience, including contract and performance oversight.
• Excellent relationship-building, influence, and communication skills across a large, decentralized organization.
• Working knowledge of digital marketing trends, including AI applications.

Responsibilities

• Design, build, and maintain BU’s digital marketing infrastructure and governance.
• Define best practices in SEO, digital advertising, and marketing technology.
• Tie digital marketing investment to enrollment, persistence, and fundraising with ROI focus.
• Build an internal analytics dashboard for External Affairs with real-time performance visibility.
• Lead a university-wide data, reporting, and insights structure for cross-unit learning.
• Partner with Institutional Research, IS&T, and units to define metrics and data governance.
• Translate complex data into clear insights for senior leadership and partners.

Skills

Digital marketing leadership

SEO & digital advertising

Marketing analytics & dashboards

Vendor & agency management

Cross-functional collaboration

AI in marketing awareness

Education

Bachelor’s degree in marketing, communications, advertising, business, analytics, or related field

Job description

Boston University is seeking an Executive Director of Digital Marketing, External Affairs, to build BU’s digital marketing infrastructure and analytics capability from the ground up. You will lead strategy across colleges and units, coordinate with vendors, and drive metrics-driven marketing across campus.

The role requires 8+ years in digital marketing leadership, strong vendor management, and a track record of building analytics platforms and dashboards that inform institutional