Head of Digital Marketing

Science; Alameda (CA); Sur place; USD 150 000 - 220 000; Plein temps

Avantages offerts par ce poste

Competitive salary and equity

Medical, dental, vision and life insu

Flexible vacation and company-paidhol

Healthy meals and snacks provided for

Paid parental, jury duty, bereavement,

Dependent Care Flexible Spending

Flexible Spending Account

401(k)

Résumé du poste

Science is a clinical stage, vertically integrated technology company focused on solving neuroscience’s hardest questions and unmet medical needs. We develop devices to restore vision, cognition, and mobility for patients with debilitating conditions.

We are seeking a Head of Digital & Demand Generation to own the full acquisition funnel for PRIMA, our sub retinal implant program, spanning digital and offline channels, lifecycle marketing, and marketing operations in a lean, high-ownership

Qualifications

• 8+ years of experience owning acquisition across both digital and offline channels; not a pure digital role.
• Strong analytical foundation with data-driven decision making.
• Experience navigating regulatory constraints on healthcare marketing.

Responsabilités

• Own patient acquisition strategy and execution across channels (paid digital, advocacy partnerships, community outreach, physician relationships).
• Design and execute clinical-trial recruitment campaigns across geographies.
• Own HCP acquisition strategy, conferences, KOL programs, and digital channels for implant centers.
• Build and optimize lifecycle infrastructure from signup to consultation and implant.
• Own communications and lifecycle marketing for patient, caregiver, and physician segments.

Description du poste

Science is a clinical stage, vertically integrated technology company focused on solving some of neuroscience’s hardest questions and most serious unmet medical needs. We work to restore quality of life to those with debilitating conditions for which there are no treatment options, creating devices aimed at restoring vision, cognition, and mobility to patients who have lost it. To support progress across our industry, we provide state-of-the-art components and vertically integrated infrastructure for others to build on via Science Foundry.

We are looking for a Head of Digital & Demand Generation to own the full acquisition funnel for PRIMA, our sub retinal photovoltaic implant for patients with geographic atrophy. This is a senior, high-ownership role spanning digital and offline channels, performance marketing, lifecycle strategy, and marketing operations. The right candidate is deeply analytical, channel-agnostic, and energized by building in an environment where the playbook is still being written. You are equally comfortable running paid digital campaigns and owning high-touch offline programs like community outreach, events, and physician relationships.

Role responsibilities:

• Own patient acquisition strategy and execution across all channels - paid digital (Google/YouTube, Meta, programmatic), patient advocacy partnerships, community outreach, caregiver networks, optometrist referral programs, and auditory channels (radio, podcast) targeting our 65+ low-vision patient population
• Design and execute recruitment campaigns for clinical trials, including PRIMAvera (Australia) and US-based trials, spanning digital outreach, patient advocacy org partnerships, physician referral programs, and community-based channels
• Own HCP acquisition strategy and execution, including scientific conference presence, KOL and peer-to-peer programs, physician dinners and roundtables, CME partnerships, and digital HCP channels; equip implant centers with tools to recruit their own patients
• Build and optimize the patient lifecycle infrastructure — from registry sign-up through consultation, qualification, and implant — including the pathway that connects interested patients to their nearest implant center, referring physician, or existing retina specialist
• Own or oversee direct communications and lifecycle marketing, including email communications across patient, caregiver, and physician segments, and re-engagement workflows for incomplete registrants
• Establish and maintain standardized performance measurement and ROI reporting across all acquisition channels; develop a hypothesis-test-learn cadence to identify programs worth scaling and those to deprioritize
• Navigate regulatory and legal constraints on direct-to-patient marketing across primary markets (EU, US, and Australia), working closely with legal and regulatory teams
• Develop the foundation for a PRIMA patient community post-implant, including patient ambassador programs and user-generated content
• Contribute to broader Science brand acquisition efforts as the company’s product portfolio grows
• 8+ years of experience owning acquisition across both digital and offline channels; this is not a pure digital role
• Demonstrated ability to build and execute multi-channel acquisition programs in a lean environment, without reliance on large in-house teams or established agency infrastructure
• Strong analytical foundation — comfortable building measurement frameworks, establishing baselines, and translating data into clear cross-functional reporting
• Experience navigating regulatory constraints on marketing communications, particularly in healthcare or medical device contexts
• Track record of owning KPIs end-to-end and driving measurable pipeline growth

Preferred qualifications:

• Background in medical device, medtech, or life sciences marketing; understanding of a physician-mediated patient journey is strongly preferred
• Experience designing and running clinical trial recruitment campaigns, ideally across multiple geographies
• Experience marketing to older or less digitally-native demographics, and fluency in the channels that reach them effectively
• Familiarity with HubSpot or comparable CRM/marketing automation platforms; experience building lifecycle and re-engagement workflows
• Multi-market experience, particularly in the EU and Australia; German language skills a plus
• Startup or early-commercial-stage experience; you know how to operate with urgency and prioritize what matters most

Science is required under California law to include a reasonable estimate of the compensation range for this role. We determine your level based on your interview performance and make an offer based on the indicated salary band. The base salary range for this full-time position is $150,000 - $220,000 annually + equity + benefits. Within the range, individual pay is determined by several factors, including job-related skills, experience, and relevant education or training. Please keep in mind that the equity portion of the offer is not included in these numbers.

At Science, our benefits are in place to support the whole you:

• Competitive salary and equity
• Medical, dental, vision and life insurance
• Flexible vacation and company-paid holidays
• Healthy meals and snacks provided for non-remote employees
• Paid parental, jury duty, bereavement, family care and medical leave
• Dependent Care Flexible Spending Account, subsidized by Science
• Flexible Spending Account
• 401(k)

Science Corporation is an equal opportunity employer. We strive to create a supportive and inclusive workplace where contributions are valued and celebrated, and our employees thrive by being themselves and are inspired to do their best work.

We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, citizenship, religion, sex, sexual orientation, gender identity or expression, veteran status, marital status, pregnancy or parental status, or disability. Applicants will not be discriminated against based on these or other protected categories or social identities. Science will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local laws.