Head of Digital Analytics & Insights

Patagonia

United States

Hybrid

USD 156,000 - 160,000

Full time

3 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) + company match

Leave of absence plans

Hybrid work arrangement

Job summary

Patagonia in Ventura, CA is seeking a Sr. Manager, Digital Analytics to lead Digital Insights & Analytics. You’ll shape data strategy, build reliable data foundations, and partner across Digital, Product, Storytelling, and Technology to turn insights into action.

The role requires 8+ years in digital analytics and leadership, hands-on work with GA4, SQL, and data warehouses. This hybrid, US-based position offers a target pay range of $156,200 – $160,000 USD annually along with comprehensive

Qualifications

8+ years of digital analytics, eCommerce analytics, or BI experience.
2+ years leading people or an analytics function.
Experience in direct-to-consumer or omnichannel retail analytics.
Deep understanding of analytics platforms, tagging, and data infrastructure.
Proficiency in SQL and cloud data warehouses.
Experience with recurring business reporting (WBRs, dashboards) and privacy controls.

Responsibilities

Set the multi-year vision and roadmap for Digital Insights & Analytics for eCommerce and brand priorities.
Own measurement infrastructure, data collection, and governance across client- and server-side environments.
Oversee privacy, consent, and cookie management practices.
Establish rhythmic business reporting and self-service dashboards.
Lead eCommerce forecasting and reconciliation with Finance and Merchandising.
Scale the practice by integrating more programs and defining KPIs.
Manage intake, prioritization, and resourcing for analytics requests.
Partner with data, engineering, and agency teams to deliver roadmaps.
Coach and develop a team while staying hands-on in pipelines and analyses.