Head of Demand Generation

Decisions; Virginia Beach (VA); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation and bonuses

Comprehensive health and wellness

Flexible remote or hybrid work

Professional development & certs

Collaborative high-growth culture

Paid time off and holidays

Job summary

Decisions is hiring a Head of Demand Generation to build and scale the pipeline engine behind our growth. You will own integrated programs across digital, field, partner, and ABM, translating revenue goals into measurable campaigns.

Reporting to the SVP of Marketing, you will lead a small team and collaborate with Marketing, Sales, and Revenue Operations to improve conversion across the buying journey while leveraging data signals and enrichment to target enterprise buyers.

Qualifications

• 8+ years of B2B SaaS marketing experience, including 4+ years leading demand generation or growth programs for a complex, sales-led business.
• Experience designing multi-channel demand programs for enterprise- and mid-market buying journeys with multiple stakeholders and longer sales cycles.
• A track record of building and improving scalable demand generation processes, including campaign planning, account prioritization, nurture, scoring, attribution, and performance reporting.
• Strong fluency in Salesforce, able to build and interpret reports and dashboards to evaluate campaign, program, and pipeline performance, plus comparable reporting fluency in HubSpot.

Responsibilities

• Own the demand generation strategy, operating plan, and scorecard for pipeline creation and revenue contribution.
• Build integrated, full-funnel campaigns across paid media, organic channels, email, webinars, events, partner programs, and ABM.
• Define target-account tiers, ICP segments, buying-group personas, and engagement plays with Sales and Revenue Ops.
• Create programs that generate net-new demand and accelerate opportunities across the funnel.
• Own landing-page and website conversion strategy, coordinating with web dev for implementation.
• Establish measurement and reporting across campaign performance and revenue.
• Lead open feedback loop with Marketing and Sales, refining lifecycle stages and SLAs.
• Manage budget, agency performance, and channel investments for business impact.
• Lead at least 1 direct report now, with potential for broader leadership.

Skills

Demand generation

B2B SaaS marketing

Salesforce

HubSpot

ZoomInfo

LinkedIn Sales Navigator

Data enrichment

Campaign measurement

Cross-functional collaboration

Tools

Salesforce

HubSpot

ZoomInfo

LinkedIn Navigator

Job description

At Decisions, we help organizations make work easier through intelligent process orchestration. Our platform brings workflows, rules, approvals, and AI together so teams can simplify complex processes, move faster, and focus on the work that matters most. Behind that platform is a team of curious, collaborative people who take ownership, support one another, and care about creating real impact for our customers. If you’re excited by meaningful work, smart teammates, and opportunities to grow, Decisions could be a great place for you.

About the Role

Decisions is hiring a Head of Demand Generation to build and scale the pipeline engine behind our next stage of growth. Reporting to the SVP of Marketing, you will own the integrated demand generation strategy that creates, accelerates, and converts qualified enterprise pipeline across digital, field, partner, and account-based programs.

This is a strategic and hands‑on leadership role. You will translate revenue goals into focused programs, make investment decisions based on performance, and work closely across Marketing (Content, Paid Media, Events, Web Dev, Creative, BDR), Sales and Revenue Operations to improve conversion across the full buying journey.

You will help define how Decisions reaches and engages its ideal customers and buying committees. You will use market insight, intent data, account signals, customer evidence, and sales feedback to create differentiated programs that position Decisions as an AI orchestration and automation platform for complex enterprise workflows.

WhatYou’llOwn

• Own the demand generation strategy, operating plan, and performance scorecard for qualified pipeline creation, opportunity conversion, and revenue contribution.
• Build integrated, full-funnel campaigns across paid media, organic channels, email, webinars, events, partner programs, and account-based marketing.
• Define target-account tiers, ICP segments,buying-group personas, and account engagement plays with Sales, Product Marketing, and Revenue Operations.
• Create programs that generate net‑new demand, nurture early‑stage prospects, accelerate in‑flight opportunities, and re‑engage high‑value accounts.
• Own the landing-page and website conversion strategy (testing priorities, personalization approach, messaging, and buyer journey design), partnering with web dev to execute.
• Establish measurement and reporting across campaign performance, account engagement, pipeline creation, opportunity conversion, pipeline velocity, cost efficiency, and marketing‑sourced and influenced revenue.
• Partner with Sales andRevOpsto continuously refine existing lifecycle stages, routing, qualification standards, and SLAs. Own the design and implementation of a closed‑loop feedback process between Marketing and Sales.
• Own demand generation budget allocation, agency and vendor performance, and channel investment decisions based on business impact.
• Lead and develop 1 direct report today, with the opportunity to take on broader team leadership over time asa track recordisestablished.
• Strengthen Decisions' prospect and account data strategy, including enrichment, segmentation, intent signals, and lifecycle engagement.

What You Bring

• 8+ years of B2B SaaS marketing experience, including 4+ years leading demand generation or growth programs for a complex, sales‑led business.
• Demonstrated ownership of qualified pipeline, opportunity creation, conversion, and return on marketing investment.
• Experience designing multi‑channel demand programs for enterpriseandmid‑market buying journeys with multiple stakeholders and longer sales cycles.
• A record of building and improving scalable demand generation processes, including campaign planning, account prioritization, nurture, scoring, attribution, and performance reporting.
• Strong fluency in Salesforce, able to build and interpret reports and dashboards to evaluate campaign, program, and pipeline performance, plus comparable reporting fluency in HubSpot.
• Hands‑onexpertisewith ZoomInfo and LinkedIn Sales Navigator for data enrichment, prospecting, and account targeting as part of a repeatable, scalableworkflow.
• Proven success building and scaling a data enrichment strategy, with measurable improvement in account/contact data quality, segmentation accuracy, or targeting performance as a direct result.
• Experience managing paid‑media budgets, agencies, and external partners, with a disciplined approach to experimentation and resource allocation.
• Proven ability to earn credibility with Sales,RevOps, Product Marketing, Content, and executive stakeholders.
• Clear, persuasive communication skills and the ability to turn complex performance data into practical decisions.
• A builder mindset: comfortable setting strategy, diving into the work, and continuously improving how the demand engineoperates. This role is best suited for someone with a strong bias toward action, someone who can rapidly build a first iteration, coach others to make the program successful, and drive the next program forward, all in a day's work.

We know people do their best work when they feel supported. That’s why we offer benefits and perks that help our employees take care of themselves, stay connected, and continue growing in and outside of work.

• Competitive compensation and performance‑based incentives.
• Comprehensive health and wellness benefits.
• Flexible work environment with opportunities for remote or hybrid work.
• Professional development, learning, and certification support.
• Collaborative, high‑growth culture with opportunities to make a meaningful impact.
• Paid time off, company holidays, and employee recognition programs