Vice President, Growth Marketing

springhealth66; New York (NY); Hybrid; USD 213,000 - 284,000; Full time

Benefits offered by this job

Stock options

Job summary

Spring Health in New York City seeks a Vice President of Growth Marketing to lead a demand gen team and accelerate pipeline across enterprise and commercial segments. Based at our NYC headquarters with at least two in-office days, you’ll own campaigns, ABM programs, and cross-functional enablement.

You will mentor marketers, optimize ROI, and scale channels in a fast-paced healthcare tech environment, partnering with sales, content, events, and operations to drive sustained revenue growth.

Qualifications

• 8+ years building and leading demand generation in healthcare and/or technology, with at least 5 years in SaaS/high-growth.
• Proven ability across multiple channels to drive meaningful pipeline and revenue.
• Strong art-and-science balance in demand generation with measurable results.
• Clear, data-driven approach to demand planning and execution.
• Deep experience with ABM for enterprise and volume-based demand.
• Hands-on leader who can coach and develop a team.
• Collaborative partner to sales, marketing operations, and leadership.
• Entrepreneurial, growth-minded, and able to navigate ambiguity.

Responsibilities

• Own the demand generation strategy and ROI-positive campaigns for enterprise and commercial teams.
• Build and lead a multifaceted team delivering 1:1 ABM for enterprise and high-volume inbound for SMBs.
• Partner with enterprise sales, commercial sales, and BDR to align plans and enable execution.
• Develop and execute campaigns to drive leads, funnel conversion, and pipeline growth; optimize ROI.
• Manage priorities, communicate results to marketing, sales, and leadership, and drive accountability.

Skills

Demand generation leadership

SaaS / high-growth

Healthcare/technology knowledge

Analytical mindset

Cross-functional collaboration

People management

Job description

Our mission: e liminating every barrier to mental health.

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Reporting to the President/Co-Founder, the Vice President of Growth Marketing will build and lead a team that contributes significantly to pipeline creation, deal acceleration, and revenue growth. This is a full time position based in our headquarters in New York City, with a minimum of 2 days in-office.

What you’ll be doing:

• Own the demand generation function, including the strategy and execution of high-performing, ROI-positive campaigns for our distinctly different commercial and enterprise sales teams
• Build, lead, and manage a multifaceted demand generation team of experts that deeply understands and can deliver true 1:1 ABM for our largest enterprise segments; high-volume, inbound for our smaller commercial segments, and everything in between
• Partner with enterprise sales, commercial sales, our BDR team to ensure demand plans meet or exceed each team's expectations, and that the teams are appropriately enabled to participate in and follow-up on demand initiatives
• Manage the development and execution of marketing campaigns to drive leads and funnel conversion rates. Optimize campaigns to maximize leads, pipeline and revenue. Partner closely with content marketing, events, marketing operations, and the broader marketing team to align and focus each marketing function on high-impact demand creation
• Own the calendar, execution, and performance of demand priorities, campaigns, and programs, and consistently communicate initiatives, progress, and results to the broader marketing team, sales teams, and company leadership
• Carefully track and communicate demand generation team goals and KPIs, and individual program and channel performance, ensuring learnings are consistently leveraged to inform strategy moving forward

What Success Looks like:

• Flawlessly execute growth marketing programs
• Achieve targets for net new leads, MQLs, and marketing-sourced pipeline
• Expand lead database within our core personas
• Drive operational cadence to track marketing results and optimize programs for maximum ROI
• Recruit and develop a team of high-performing marketers

What we expect from you:

• You have 8+ years of experience building and leading demand generation team(s) in healthcare and/or technology, with a minimum of 5 years of SaaS and/or high-growth experience
• You have leveraged a multitude of channels and offers to contribute meaningful amounts of pipeline and revenue to your prior organizations, and you can speak to your contributions with clarity and ease
• You understand that great demand generation is equal parts art & science, and have great examples of creative demand executions that have contributed significantly to pipeline and revenue growth
• You have strong convictions for your demand planning methodology with demonstrated results that justify those convictions
• You have a deep understanding of how to build and plan for a double funnel model that supports both ABM and volume-based/demand waterfall demand gen
• You lead by example, ready to dive into the weeds on execution, but are able to zoom out and navigate high-level strategy.
• You possess an analytical and optimization mindset, and are ready to coach a team up on the same
• You have a proven ability to collaborate with all levels of management as a tactical and strategic partner, coach, and advisor
• You're humble, hungry, honest
• You're entrepreneurial and growth-minded
• You can navigate ambiguity and drive clarity
• And, it's a plus if you have an understanding of healthcare and employee healthcare benefits

The target base salary range for this position is $213,200 - $284,270 , and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and