Head of Data Strategy & Analytics - Remote

Wpromote; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance and3rd

Annual Class Pass credits and more!

Job summary

Wpromote is seeking a Director of Data Strategy & Analytics to lead data strategy, analytics innovation, and client impact across delivery teams. The role partners with Product to influence Polaris, builds scalable data pipelines, and serves as a trusted advisor to senior clients on data-informed decisions.

The position blends high-level client engagement with technical rigor in data collection, advanced analytics, and automation, leading a team of data strategists while expanding service

Qualifications

• 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.
• Strong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions & Cleanrooms).
• Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms.
• Familiarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing.
• Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context.
• Exceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.
• Proven project management skills, capable of managing multiple teams and engagements simultaneously.
• Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.
• Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud.
• Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.
• Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.
• Experience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.
• Background in developing or integrating data products or internal analytics platforms.
• Experience leading analytics teams within a performance marketing or digital agency environment.

Responsibilities

• Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.
• Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio.
• Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.
• Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies.
• Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products.
• Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.
• Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices.
• Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards.
• Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.
• Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.

Skills

Executive leadership

Data strategy

Analytics leadership

Cross-functional collaboration

Executive communication

Project management

Mentoring teams

Client-facing

Analytics engineering awareness

Performance marketing

Tools

Google Ads

Meta Ads

GA4

Looker

dbt

GCP/AWS

Adobe Analytics

CDP

Identity solutions & Cleanrooms

R

Python

SQL

Job description

Wpromote is seeking a Director of Data Strategy & Analytics to lead data strategy, analytics innovation, and client impact across delivery teams. The role partners with Product to influence Polaris, builds scalable data pipelines, and serves as a trusted advisor to senior clients on data-informed decisions.

The position blends high-level client engagement with technical rigor in data collection, advanced analytics, and automation, leading a team of data strategists while expanding service