Head of Customer Insights & Engagement - AI Analytics

Bristol Myers Squibb; Princeton (NJ); On-site; USD 180,000 - 240,000; Full time

Job summary

Bristol Myers Squibb in New Jersey seeks a Director of Customer Insights & Engagement to lead end-to-end analytics and market research that optimize engagement and performance across US Thoracic. This senior role partners with Brand Leads, Sales, Finance, Medical and Access Leads to integrate insights into go-to-market plans and data-driven decisions.

You will develop standardized reporting, predictive models, and dashboards, while championing AI and machine-learning innovations to build

Qualifications

• Develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities.
• Oversee synthesis of data from multiple sources to extract meaningful business insights that inform marketing strategies.
• Collaborate with AI Forecasting organization and Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
• Advocate for the adoption and application of AI/ML and other innovative methodologies to enhance insights generation and support strategic decision-making.

Responsibilities

• Market Research & Analytics Leadership: Develop and execute research plans focused on actionable insights and opportunities.
• Cross-Functional Partnership: Collaborate with AI Forecasting and Centers of Excellence for unified insights generation.
• Innovation & Advanced Analytics: Apply AI/ML approaches to strengthen insights and decision making.

Skills

Market research leadership

Analytics leadership

Cross-functional collaboration

Strategic thinking

AI/ML awareness

Communication

Education

MBA or related field preferred

Tools

Analytics tools

Job description

Bristol Myers Squibb in New Jersey seeks a Director of Customer Insights & Engagement to lead end-to-end analytics and market research that optimize engagement and performance across US Thoracic. This senior role partners with Brand Leads, Sales, Finance, Medical and Access Leads to integrate insights into go-to-market plans and data-driven decisions.

You will develop standardized reporting, predictive models, and dashboards, while championing AI and machine-learning innovations to build