Head of Custom

Nordic Knots; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Leadership exposure

Global scope

Fast-paced environment

Job summary

Nordic Knots in New York seeks a commercially driven Head of Custom to own the global growth, performance, and end-to-end execution of the bespoke category. You will lead a design-aware sales team and collaborate with operations to deliver high-touch experiences at scale.

You will drive targets, margins, and go-to-market strategies, partnering with Finance, Marketing, and Tech to enable rapid global scaling while maintaining exceptional client service for made-to-order projects.

Qualifications

• 6+ years of commercial management or category leadership experience in premium design, luxury retail, or bespoke goods.
• Proven ability to drive revenue, set targets, manage pipelines and optimize margins.
• Experience leading client-facing or sales teams with design sensibility.
• Knowledge of bespoke/made-to-order product dynamics and scalable processes.

Responsibilities

• Own commercial growth and strategy for the custom category across global channels.
• Lead and coach a team of design-led sales specialists and ops staff.
• Oversee client journey, design consultations, quoting, and conversion optimization.
• Align production, logistics, and systems to shorten lead times and scale quality.
• Collaborate on GTM, pricing, and tools to enable rapid global scaling.

Skills

Commercial leadership

Category development

Revenue ownership

People leadership

High-touch operations

Entrepreneurial mindset

Fluent English

Job description

Head of Custom

Nordic Knots is building a global Scandinavian design house for the modern home. Starting with hand-crafted rugs, the brand has expanded rapidly into new textile categories including curtains and bedroom collections. Supported by top-tier global investors, we are entering our most ambitious growth phase yet. To support the rapid expansion of our bespoke and made-to-order offering, we are looking for a commercially driven, strategic Head of Custom to join our team in New York.

Our custom product offering represents one of our most dynamic and interesting business areas. This role owns the global growth, commercial performance, and end-to-end execution of the custom category, leading a dedicated team across sales, design support, and operations to deliver an exceptional, high-touch client experience at scale.

The Role & What You’ll Do

Reporting to the CCO, the Head of Custom will act as the commercial owner and driving force behind our custom category. You will lead and coach a team of design-led sales specialists while overseeing dedicated operational workflows to ensure seamless execution from initial concept through to delivery.

Key Responsibilities:

• Commercial Growth & Category Strategy: Own the commercial performance and growth strategy for the custom category, setting ambitious sales targets, optimizing margins, and driving revenue across both Trade and direct channels globally.
• Team Leadership & Sales Performance: Lead, mentor, and scale a team of client-facing specialists who blend design expertise with high-performance sales execution.
• Client Journey & Pipeline Management: Elevate the client experience for custom projects - optimizing design consultations, sampling workflows, quoting efficiency, and conversion rates.
• Operational & Supply Chain Alignment: Partner closely with specialized production and logistics functions to streamline custom lead times, manage capacity, and ensure high quality across bespoke orders.
• Category Development & Go-To-Market: Collaborate with Creative and Marketing teams to refine our custom offering, introduce scalable customization tools, and strengthen Nordic Knots' position in the bespoke market.
• Cross-Functional Execution: Work closely with Finance, Commercial, and Tech teams to ensure pricing structures, systems, and client tools support rapid global scaling.

Who You Are:

Most importantly, you are a commercial driver and builder. You combine a passion for design and interior architecture with sharp business acumen, strong performance discipline, and a proven track record of scaling commercial operations in high-growth environments.

We believe you have:

• Commercial Leadership Experience: 6+ years of commercial management or category leadership experience, ideally within premium design, luxury retail, interior architecture, DTC, or custom/made-to-order consumer goods.
• Revenue & Sales Ownership: Proven experience driving commercial performance, setting targets, managing pipelines, and delivering strong unit economics.
• People Leadership: Demonstrated ability to lead and inspire client-facing or sales teams, coaching professionals who balance design sensibility with consultative selling.
• Custom / High-Touch Operations: Understanding of bespoke or made-to-order product dynamics, with the ability to balance high-touch customer service with efficient, scalable processes.
• Entrepreneurial Mindset: High agency, strong execution drive, and enthusiasm for scaling a key commercial engine within a fast-growing global brand.
• Fluency: Excellent written and spoken in English.

What The Role Offers

• The opportunity to lead and scale a multi-functional team across client management and execution.
• High visibility and direct partnership with executive leadership.
• An international, fast-paced environment with a passionate, collaborative team.

Nordic Knots

Nordic Knots was founded in 2016 by Liza Laserow, Fabian Berglund, and Felix Berglund. We are a fast-growing direct-to-consumer Scandinavian interior design brand with the USA as our major market.

Nordic Knots was born from a culture of thoughtful design that lasts beyond seasons and trends. Fusing function and aesthetics with a Scandinavian sensibility, we craft timeless textiles for the modern home. We believe that great textiles are foundational and can transform a house into a harmonious home - framing the most beautifully curated lives.

The head office as well as the flagship store is located at Birger Jarlsgatan in central Stockholm. We have a constantly growing team across Sweden, the USA, and the UK.

What We Offer

We are a driven team with high ambitions and an entrepreneurial, open-minded culture where new ideas and initiatives are encouraged. At Nordic Knots, everyone plays a meaningful role in contributing to our continued growth.

We value diversity and inclusion and welcome applicants who bring different perspectives, experiences, and ideas to our team.