Head of Creator & Community Growth

Duolingo; Pittsburgh (Allegheny County); On-site; USD 196,000 - 294,000; Full time

Job summary

Duolingo is seeking a Senior Leader to serve as Head of Community & Influencers. This role will own UGC reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals.

You will strategize, negotiate, and scale partnerships with celebrities, influencers, and creators to drive measurable growth and brand equity. You will design a tiered loyalty program, collaborate with product to boost in-app shareability, and build a world-class advocate network.

Qualifications

• Experience driving measurable business outcomes across the creator and community industry.
• Built or led a product at scale in the creator economy.
• Proven success building multi-platform advocacy programs with measurable ROI and business growth.
• Experience owning a product roadmap.
• Experience in managing a scaled influencer program that contributed significantly to top-of-funnel growth.
• Deep understanding of attribution, social, and product analytics with a proven track record of building scalable success frameworks.

Responsibilities

• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable top-of-funnel growth engine.
• Build and operate partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for CPM and cost-per-new-user.
• Architect a world-class advocate network that converts brand love into measurable word-of-mouth growth, and keeps Duolingo culturally relevant at scale.
• Design and launch a tiered loyalty and rewards program that turns our most engaged learners into an owned growth channel.
• Collaborate deeply with product teams to increase in-app shareability, surface community-driven content, and create in-app features that reward and incentivize organic advocacy.
• Build the attribution and measurement infrastructure that connects community and creator activity to business outcomes.
• Ensure new feature launches, vertical expansions, and cultural moments are amplified through creator and community channels.
• Lead, develop, and build a high-performing team that executes at startup speed across the org.

Skills

Creator ROI

Community growth

Influencer programs

Analytics

Roadmap ownership

Job description

Duolingo is seeking a Senior Leader to serve as Head of Community & Influencers. This role will own UGC reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals.

You will strategize, negotiate, and scale partnerships with celebrities, influencers, and creators to drive measurable growth and brand equity. You will design a tiered loyalty program, collaborate with product to boost in-app shareability, and build a world-class advocate network.