Head of Creative Strategy (Remote) - 15 New Concepts/Week

Lysander Commerce Inc.; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Lysander Commerce Inc. is seeking a results-driven creative strategist to lead a full creative pod remotely.

You will research customers, craft winning angles, write scripts, brief and manage editors, and iterate from concept to live ad while scaling net-new concepts weekly. The role requires 3+ years in direct response marketing, hands-on production management of video editors, and a deep understanding of consumer psychology.

Qualifications

• 3+ years as a direct response marketer in-house at a DTC brand or at a creative agency.
• Personal winners: scripts you wrote that spent $500K+ in ad spend.
• Experience managing video editors or a creative production team, and holding them to output and quality KPIs.
• Deep understanding of consumer psychology and ability to explain why an ad won or failed.
• Obsessed with studying ads

Responsibilities

• Own 15 net-new concepts per week that take up ad spend.
• Lead your creative pod end to end: production from brief to launch and editors' output.
• Manage video editors with daily check-ins, briefs, feedback, and KPI accountability.
• Ensure production timelines: script to live ad on schedule with minimal revisions.
• Conduct research from reviews, Reddit, competitors and post-purchase surveys to find untapped angles.
• Develop new angles, avatars, formats, and desires to expand the audience.
• Establish feedback loops on each ad: results, learnings, and future tests.
• Iterate on winners to increase spend and life of each concept.
• Set testing priorities with Head of Creative Strategy and justify decisions.

Skills

Direct response

Video editors management

Consumer psychology

Ad testing & optimization

Data-driven decisions

Job description

Lysander Commerce Inc. is seeking a results-driven creative strategist to lead a full creative pod remotely.

You will research customers, craft winning angles, write scripts, brief and manage editors, and iterate from concept to live ad while scaling net-new concepts weekly. The role requires 3+ years in direct response marketing, hands-on production management of video editors, and a deep understanding of consumer psychology.