Head of Creative Strategy

Lilo Social; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative growth marketing agency is seeking a Head of Creative Strategy to drive the creative vision for client campaigns. In this pivotal role, you will connect data with creativity, leading a talented team to develop impactful strategies that enhance brand growth. Your expertise in eCommerce and performance marketing will guide the ideation process, ensuring that campaigns resonate with audiences across various platforms. If you are a strategic thinker with a passion for storytelling and a knack for inspiring teams, this is your chance to make a significant impact in a dynamic environment focused on scaling success.

Qualifications

• 10+ years of experience in creative strategy and performance marketing.
• Proven success in scaling creative strategies for eCommerce brands.

Responsibilities

• Lead and mentor a team of creative strategists and content creators.
• Develop and present creative strategies based on performance data.

Skills

Creative Strategy

Performance Creative

Brand Marketing

Storytelling

Data Analysis

Team Leadership

Content Creation

Paid Social Advertising

Direct Response Frameworks

Education

Bachelor's Degree in Marketing or Related Field

Job description

Full-time/Remote

The Role

We’re seeking a Head of Creative Strategy to lead the creative vision behind the campaigns that fuel our clients’ growth. This role is part strategist, part creative director, and part team leader. You’ll be responsible for connecting data with creative direction, leading the ideation process, and collaborating across departments to drive performance through scroll-stopping content.

What You’ll Do

• Own and evolve Lilo’s creative strategy frameworks and processes for paid social and UGC
• Lead and mentor a team of creative strategists, copywriters, and content creators
• Develop quarterly and monthly creative strategies for client accounts in partnership with creative strategists, media buyers and account leads
• Lead creative strategy when onboarding new clients
• Develop a consistent creative reporting process that includes actionable insights, next steps, and scalable growth
• Oversee capacity across the team and what is needed for each account
• Turn performance data into actionable creative insights, hooks, and new concepts
• Oversee the creation of briefs for design, video, and UGC production teams
• Push innovation in concepting, storytelling, and channel-specific formats
• Present creative strategies and performance insights to clients with confidence and clarity
• Stay on the pulse of DTC trends, platform updates, and content best practices

Who You Are

• 10+ years in creative strategy, performance creative, or brand marketing (agency experience preferred)
• Proven track record scaling creative strategies that drive results for eCommerce brands
• Deep understanding of paid social (Meta, TikTok, YouTube), UGC, and direct response frameworks
• Creative thinker with a strategic, analytical mindset—you balance data with instinct
• Skilled in storytelling, scripting, copy direction, and content hierarchy
• A leader who inspires teams, manages timelines, and drives creative excellence

Company Overview

Lilo Social is a growth marketing agency focused on full-funnel marketing delivering best-in-class paid media and creative services for a wide range of eCommerce brands focused on scaling. We work across the entire life-cycle of the customer journey covering content creation, ad production, paid media, conversion rate optimization, and email/sms marketing. Select clients include Cheribundi, BAUER, Bearaby, BioTRUST, and many more.