Manager, Creative Strategy - Walmart Creative Studio

Walmart; Los Angeles (CA); On-site; USD 96,000 - 186,000; Full time

Job summary

Walmart is seeking a Manager for Creative Strategy within their Creative Studio, tasked with transforming data into impactful creative briefs. This role involves collaboration with creative teams to enhance brand presence and requires extensive experience in creative strategy and communications planning.

Benefits

Competitive pay and performance-based bonuses

Medical, vision, and dental coverage

401(k) and stock purchase plans

Paid time off including parental and family care leave

Walmart-paid education benefits

Qualifications

• 5+ years of Creative Strategy and Comms Planning experience.
• Experienced researcher and analyst comfortable with various inputs.
• Experience leading internal and external meetings.

Responsibilities

• Develop creative briefs for marketing campaigns.
• Collaborate with creative teams throughout the process.
• Establish relationships across the Creative Studio.

Skills

Creative Strategy

Comms Planning

Customer Insights

Research and Analysis

Presentation Skills

Education

Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts or related field

Tools

Adobe Creative Suite

Job description

Position Summary...

Do you value uncovering the "why" behind the "what"? Join Walmart Creative Studio as a Manager, Creative Strategy, reporting into the Senior Director, Creative Strategy, you'll transform data and customer insights into compelling creative briefs that drive impactful campaigns. Collaborate with cross-teams to shape strategies and enhance our brand's presence. If you're ready to make a significant impact at the top retailer in the world, we want to hear from you!

About Walmart Creative Studio

Walmart Creative Studio is Walmart's in-house creative powerhouse, creating design systems and compelling strategies that move our goals and keep our Fortune #1 brand at the forefront of culture. Our mission is to win hearts, minds, and wallets through creativity and design.

As the internal creative agency, we are focused on enhancing the customer experience across all channels, categories, and campaigns. Our work is rooted in human truths, insight-driven strategies, and integrated creative solutions that build the brand and achieve growth—not just through ads, but through impactful brand experiences.

We value talent, innovation, curiosity, collaboration, culture, insights, and results. Our commitment is to help everyone live better. Join us on an exciting mission to make Walmart Style relevant to every American consumer. With a focus on new ideas and execution, we are positioned for creative disruption. If you have experience with fashion, beauty, and home, and experience delivering outstanding results, we invite you to be part of our journey to redefine the retail landscape.

What you'll do...

• Creative brief development for campaigns spanning the entire marketing funnel

• Collaboration with creative teams throughout the creative process from brief, to planning, and into production

• Distillation of main insights from qualitative and quantitative research, and past campaign performance in partnership with the Consumer Insights team

• Develop clear communications plans that align messages, media, and audiences

• Establish collaborative relationships across the Creative Studio and our partners

• Challenge the status quo in the spirit of delivering creative that inspires connection and action

• Be curious. Re-frame existing challenges in a new light that creates whitespace for ideas and activations.

What you'll bring...

• 5+ years of Creative Strategy and Comms Planning experience at an advertising agency or in-house creative agency

• Experience catalyzing the creative process by explaining clear and unexpected customer insights in tight creative briefs

• Experience working with creative teams from briefing, conception and into production, taking ownership of the work at every step of the process

• Experienced researcher and analyst comfortable with a variety of quantitative and qualitative inputs and accomplished at identifying what is most relevant for creatives

• Experienced pitch presenter; can lead both internal and external meetings, with mid- to senior-level partners and colleagues

• Have experience with how to connect our goals and brand objectives to clear measurements.

• Can translate campaign results into applicable insights and future optimizations across creative and comms planning

• Experience with the media landscape, can be a partner to our in-house and external agency media teams

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00-$186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

- Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Content Management Systems, Managing interactive projects in an online creative or related digital field, Working for or with creative agencies, Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)

Primary Location...

5404 Jandy Plc, Los Angeles, CA 90066-7006, United States of America