Creative Director

Sunny Health & Fitness; California (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Life Insurance

401k matching

Vacation

Discounts for fitness equipment

Job summary

A leading fitness brand is seeking a Creative Director to spearhead its brand strategy and creative vision. This full-time, on-site role involves leading a multidisciplinary team to develop engaging, bold campaigns across multiple platforms, ensuring a strong and consistent brand identity. The ideal candidate will possess over 7 years' experience in senior creative positions, particularly within the fitness or lifestyle sectors, and have a strong portfolio in cross-channel work. This position offers comprehensive benefits including medical and 401k matching.

Qualifications

• 7+ years of experience in a senior creative role, preferably in related sectors.
• Strong portfolio showcasing cross-channel creative work, particularly in video and digital.
• Proven leadership and team management skills.

Responsibilities

• Translate business goals into creative concepts across various platforms.
• Lead and mentor a multidisciplinary creative team.
• Evolve and maintain brand standards across all touchpoints.

Skills

Creative strategy development

Team management

Brand voice evolution

Campaign development

Cross-functional collaboration

Trend analysis

Job description

*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*

We’re looking for a Creative Director who can help us transform that mission into bold, engaging, and emotionally compelling creative that elevates our brand and drives connection with our audience. You’ll be the visionary behind the brand’s visual identity and storytelling across all platforms — from product launches and campaigns to social media, video content, packaging, and in-app experiences. You’ll lead a growing team of designers, copywriters, and content creators to push creative boundaries, drive consistency, and deliver high-impact work that motivates people to move.

Job Duties

• Lead Creative Strategy: Translate business goals and marketing strategies into breakthrough creative concepts across brand, digital, social, retail, and experiential
• Inspire & Manage Teams: Guide and mentor a multidisciplinary creative team, fostering a culture of collaboration, experimentation, excellence
• Own the Brand Voice & Look: Evolve and maintain brand standards and visual systems, ensuring consistency across all touchpoints — from product packaging to influencer content
• Campaign Development: Concept and oversee the execution of 360° campaigns for new products, seasonal promotions, and partnerships, including video, photography, OOH, and digital assets
• Collaborate Cross-Functionally: Partner with Product, Performance Marketing, UX/UI, and Content teams to ensure alignment and cohesion between creative and customer experience
• Trend Leadership: Stay ahead of cultural and design trends in fitness, tech, and lifestyle, using insights to inform creative decisions and keep the brand fresh and relevant

Qualifications

• 7+ years of experience in a senior creative role, preferably with direct-to-consumer, fitness, wellness, or lifestyle brands
• Strong portfolio showcasing cross-channel creative work — particularly in video, digital, and integrated brand campaigns
• Proven leadership and team management skills with a passion for coaching and developing talent
• A storyteller at heart with a strong visual eye and sharp understanding of audience psychology
• Deep understanding of brand-building and performance marketing principles
• Familiarity with at-home fitness culture and the wellness space is a major plus
• Medical, Dental, Vision Insurance: Company covers 80% for employees only
• Life Insurance: Covered by the company
• 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company.100% fully vested
• Vacation
• Company provides discounts for fitness equipment for our employees