Head of Country Sales

ATRONEX; Oklahoma; On-site; USD 150,000 - 230,000; Full time

Job summary

ATRONEX seeks a Head of Country Sales to own the US market end-to-end—from cold calls to demos and closed deals—working with the international HQ. This field-based role requires deep turf industry knowledge and a proven quota‑driven track record.

You will recruit dealers, run live demonstrations, train end users, and translate field feedback into product input for headquarters while traveling up to 50% across multiple cities and states.

Qualifications

• 10+ years of B2B field sales with a verifiable quota track record.
• Fluency in turf management and buyers across turf customers and dealers.
• Hands-on experience operating and demos of commercial mowing equipment.
• Bachelor’s degree or equivalent in turf management, agronomy, horticulture, ag-business, or related field.

Responsibilities

• Own and grow a US market; build a territory plan for golf, schools, sports turf, agriculture, and municipal channels.
• Expand dealer and partner network; recruit, onboard, and activate turf-management dealers and channel partners.
• Run live equipment demos on-site at customer locations to prove performance on real turf.
• Provide product training, specs guidance, and after-sales support to dealers and end users; relay field feedback to HQ.
• Represent us at national trade shows and regional events; run dealer open-houses and demo days.
• Hit the number; manage CRM pipeline, forecast accurately, and meet revenue targets.
• Collaborate with HQ across time zones to shape roadmap and go-to-market.

Skills

B2B field sales

Industry fluency

Hands-on equipment experience

Strong communicator

Remote-collaboration ready

Valid US driver’s license

Education

Bachelor’s degree or equivalent in turf management/agri/horticulture/ag-business

Job description

We are a fast-growing manufacturer of commercial mowing equipment expanding our presence in the United States. We’re looking for a Head of Country Sales who already knows the turf & grounds industry — the people, the dealers, the turf — and can turn that network into revenue across golf courses, schools and campuses, sports fields, farms, and municipal accounts.

This is a hands‑on, field‑based role: you’ll own your territory end‑to‑end — from first cold call to demo day to closed deal — while working closely with our international headquarters. If you’ve sold commercial mowers, turf equipment, or grounds‑maintenance machinery before and you’re ready to run a territory like it’s your own business, we want to talk.

Why this role: Real territory ownership, uncapped commission, a product line you can demo with confidence, and a direct line to decision‑makers — no layers of red tape.

What you’ll do

• Own and grow a US Market — build and execute a territory plan that drives new business across golf, education, sports turf, agriculture, and municipal channels.
• Expand our dealer & partner network — recruit, onboard, and activate turf‑management dealers and channel partners to extend reach and aftermarket support.
• Run live equipment demos — transport and operate mowers on‑site at customer locations, independently delivering demonstrations that prove performance on real turf.
• Be the technical voice — provide product training, specs guidance, and after‑sales support to dealers and end users; translate field feedback to HQ product teams.
• Represent us in the industry — attend national trade shows (GCSAA, STMA, PROGIESS, etc.) and regional events; run dealer open‑house and demo days.
• Hit the number — manage pipeline in CRM, forecast accurately, and deliver against quarterly and annual revenue targets.
• Bridge to HQ — collaborate effectively across time zones with our international headquarters, sharing market intelligence and customer needs to shape roadmap and go‑to‑market.

What we’re looking for

• 10+ years of B2B field sales in commercial turf, grounds‑maintenance, golf‑course, agriculture, or outdoor power equipment — with a verifiable track record of hitting quota.
• Industry fluency: you know turf management, you know the equipment, and you know who buys it. Existing relationships with superintendents, grounds managers, dealers, or landscapers is a big plus.
• Hands‑on equipment experience — you can safely operate, transport, and demo commercial mowing equipment independently.
• Bachelor’s degree or equivalent experience in turf management, agronomy, horticulture, ag‑business, or a related field.
• Valid US driver’s license + clean driving record; able to tow/transport equipment and travel up to 50% of the time across multiple cities/states.
• Strong communicator — crisp written and verbal English; comfortable presenting to superintendents, facility directors, and procurement teams.
• Remote‑collaboration ready — proven experience working with a distant or international headquarters; self‑driven, organized, and reliable across time zones.