Head of Content & Storytelling

WIN Reality, LLC; Austin (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

WIN Reality, LLC in Austin, TX seeks a Head of Content & Storytelling to own the brand's proof engine. You will capture authentic stories from athletes, families, and coaches, shaping content that drives action across social, web, email, and B2B channels.

You’ll direct long-form narratives and a campaign spine video for the annual brand push, ensuring stories move players and parents toward engagement and buying decisions.

Qualifications

• 6+ years in documentary, sports media, or branded content.
• A portfolio of real-person stories that drove action.
• Strong interviewer with kids, parents, and coaches.
• Experience writing, directing, and producing video.
• Experience managing production partners or freelancers.

Responsibilities

• Build and run a repeatable system for capturing proof stories at every rung of the ladder.
• Find and develop family, commit, and coach stories with sales, SmartPark data, and partners.
• Write interviews and scripts, and direct shoots; lead long-form athlete stories.
• Plan content around the season and package stories for all channels.
• Lead the Social & Community Manager and set the creative bar for WIN's content.

Skills

Interviewer skills

Storytelling

Video production

Partner management

Content strategy

Sports knowledge

Job description

Department: Marketing

Reports To: VP of Marketing

Location: Austin, TX

About the Role

The Head of Content & Storytelling owns WIN's proof engine. Parents buy only after outside validation - from coaches, peers, and reviews - and today nobody is capturing the stories that provide it. This role does.

WIN's marketing is built on a ladder: make the team, move up the lineup, make a better team, get recruited. At every rung, from rec ball to the pros, players and parents need to see aspiration from one or two rungs up, peers at their own level, and a parent's voice. You'll capture those stories - family, commit, and coach stories - and turn them into content that drives action.

You'll also direct the long-form athlete stories and the campaign spine video behind our annual brand campaign. Success is measured by a steady flow of real stories that move players, parents, and coaches to buy.

Key Responsibilities

The Proof Engine

• Build and run a repeatable system for capturing proof stories at every rung of the ladder: pro, college, showcase, premier high school and academy, travel, and rec.
• Find and develop family, commit, and coach stories, working with sales, SmartPark data, and our partners.
• Make sure every story names a real signal, shows the fix, and proves the change.

Production & Direction

• Write interviews and scripts, and direct every shoot.
• Lead long-form athlete stories and the campaign spine video for the annual brand campaign.
• Manage the content production partner on budget, schedule, and quality.

Content Strategy & Calendar

• Plan content around the season: proof stories live in April-May, story capture through summer travel and showcases, and the October postseason tentpole.
• Package stories for every channel: social, paid, web, email, and B2B sales.
• Partner with growth to measure which stories drive conversion.

Team Leadership

• Lead and coach the Social & Community Manager.
• Set the creative bar for everything WIN publishes.

Team & Structure

• One direct report: Social & Community Manager.
• Extended team: content production partner.
• Reports to the VP of Marketing.
• Close partners: Brand Marketing Manager, Senior Brand Designer, Product Marketing Manager, and Growth Product Manager.
• This is a hands-on role. You'll be on set, in the edit, and at the field.

Who You Are

• You find the story. You can sit with a 12-year-old, a parent, or a college coach and get the moment that makes people lean in.
• You make stories that drive action. You know the difference between content that gets watched and content that gets someone to buy.
• You build systems. One great story isn't enough. You build the process that captures dozens.
• You're a director. You can write, shoot, and edit, and you know how to get the best out of a production partner.
• You know the game. You understand youth baseball and softball, and the families in it.

How Success Is Measured

• Primary KPI: Proof stories captured and published at every rung of the ladder.
• Impact: Conversion and engagement from story content across channels.
• Campaign: Campaign spine video and athlete stories delivered on schedule for each tentpole.
• Partner: Content production partner delivering on budget and to standard.

Qualifications

Required

• 6+ years in documentary, sports media, or branded content.
• A portfolio of real-person stories that drove action.
• Strong interviewer with kids, parents, and coaches.
• Experience writing, directing, and producing video.
• Experience managing production partners or freelancers.

Preferred

• Experience at a sports brand or sports media company.
• Experience leading a small content team.
• Background in baseball or softball.