Head of Content Marketing & Growth

Perry Weather; Kentucky; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Office in Oak Lawn

Health insurance

401(k) with employer matching

Voluntary benefits

Job summary

Perry Weather seeks a Director of Content Marketing to lead our content strategy and shape our market voice. You’ll drive high‑impact initiatives, align content with growth goals, and partner across Sales, Product Marketing, Science, Partnerships, and Creative to tell a unified story that builds credibility and pipeline.

You’ll own the content function, scale processes, and personally contribute flagship work while building a team to deliver measurable pipeline and revenue impact.

Qualifications

• 8+ years of content marketing or editorial experience in B2B SaaS.
• Proven track record leading a content function with strategy, execution, distribution, and measurement.
• Demonstrated ability to drive pipeline through content marketing and organic growth.
• Experience leading teams, agencies, freelancers, or cross‑functional contributors.
• Exceptional writing and storytelling skills; translate complex concepts clearly.
• Strong editorial judgment; develop original research and customer stories.
• Understand SEO, answer engine optimization, and content performance measurement.
• Ability to set priorities and communicate the business case for content investments.

Responsibilities

• Own Perry Weather’s content strategy across core verticals and align with growth goals.
• Define themes, editorial perspective, and signature programs for authority in weather safety.
• Build and manage the content roadmap and scale the function.
• Set editorial standards for quality, consistency, and relevance across channels.
• Lead internal contributors and external partners; allocate resources to scale.
• Own content investment recommendations and budgeting decisions.
• Develop high‑quality content: research, case studies, articles, thought leadership, video, and sales enablement.
• Shape flagship content from central argument to final piece; translate research into credible narratives.
• Collaborate with Product Marketing to align editorial strategy with product positioning.
• Partner with Design and Video to turn ideas into multi format content.
• Build a customer storytelling program with measurable ROI and field evidence.
• Own distribution strategy for organic search and audience growth to drive pipeline.

Skills

Content marketing

Editorial leadership

SEO

Storytelling

Writing

Tools

HubSpot

WordPress

Job description

Perry Weather seeks a Director of Content Marketing to lead our content strategy and shape our market voice. You’ll drive high‑impact initiatives, align content with growth goals, and partner across Sales, Product Marketing, Science, Partnerships, and Creative to tell a unified story that builds credibility and pipeline.

You’ll own the content function, scale processes, and personally contribute flagship work while building a team to deliver measurable pipeline and revenue impact.