Head of Content

Bonfirevc; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Company-sponsored benefits

401(k)

Nightly team dinners

Job summary

Santé is seeking a Head of Content in New York to own our Reels, TikTok and YouTube strategy and execution end-to-end. You’ll craft a high‑craft, recognizable Santé voice and visual identity while building content that resonates with local retailers and beyond.

You’ll collaborate with founders and cross‑functional teams to produce impactful video, drive engagement, and accelerate growth, with equity benefits and a competitive salary range.

Qualifications

• Own short-form, attention-demanding content across major platforms.
• Define visual and sound identity for Santé.
• Create a look, sound, and feel instantly recognizable as Santé.
• Edit video and audio with CapCut or Adobe Premiere.
• Iterate strategy using performance metrics and virality data.
• Collaborate with Sales, CX and Engineering to maintain brand.
• Build a repeatable framework to extend asset shelf-life.

Responsibilities

• Own short-form content across Facebook, TikTok, Instagram, LinkedIn and YouTube.
• Define visual and sound identity, including color grading, lighting, framing, pacing, music, and sound design.
• Create a consistent look and feel for Santé across all assets.
• Produce high-quality work with attention to detail.
• Edit video and audio in CapCut, Adobe Premiere or similar tools.
• Iterate on content strategy using virality and reach data.
• Collaborate with Sales, Customer Experience and Engineering for cohesive storytelling.
• Leverage analytics to measure reach, leads and revenue.

Skills

Content strategy

Video editing

Brand storytelling

Analytics

Cross-functional collaboration

Tools

CapCut

Adobe Premiere

Job description

Santé

All-in-one POS for liquor stores

Head of Content

$100K - $150K

New York, NY, US

Full-time

Marketing

Any (new grads ok)

US citizen/visa only

About the role

Santé is the #1 operating system for local retailers.

Our platform runs the entire store — point of sale, integrated payments, eCommerce, inventory management, delivery-app integrations, marketing, bookkeeping, and AI Agents — so the owners of liquor, grocery, and convenience stores can compete like the big chains without losing what makes them local.

We're building a future where the corner liquor store has better technology than the national retailer: one place for selling to customers everywhere with AI agents that spots slow-moving inventory and creates the promotion to move it. Every feature we ship lands in real stores the same week, and the feedback loop is direct — our customers call us by name.

Just two years into the business, Santé is delivering meaningful growth for hundreds of local retailers across the US:

• Cutting payroll costs by $35 - $50k with agents that handle admin work for store owners
• Increasing revenue by 10-15% with eCommerce and Marketing agents that drive sales

Everyone on our team is the domain expert on the problems they’re responsible for solving. We’re also curious about what living in the future means, and we are committed to bringing it to our customers. We challenge current assumptions and explore new workflows. We believe that this is the only way to create a generational company that lasts a century.

About the Role

We believe video is the most powerful medium for developing our brand, showcasing what we’re building and connecting with our customers.

In this role, you will own Reels, TikTok and YouTube strategy and execution end-to-end in a high-craft fashion.

To-date, we’ve maintained consistent 6x annual growth with very little content. You are the missing piece to our winning machine that has already cracked the code on product and outbound sales.

You will work closely with the Founders on how we show up online with a unique personality that stands out from the sea of sameness in retail tech.

In this role, you will

• Own short-form, attention-demanding content across Facebook, TikTok, Instagram, LinkedIn, and YouTube
• Define our visual and sound identity, which includes work in color grading, lighting, framing, pacing, music, and sound design
• Create a look, sound, and feel that people will instantly recognize as Santé
• Produce high-quality work to the detail of Gawx, Webflow University, Alexander The Guest, etc.
• Edit video and audio in your preferred editing app (e.g. CapCut, Adobe Premiere, etc.)
• Iterate on your content strategy and brand voice by tracking the virality of your content. The purpose is for your content to always be seen by as many relevant people as possible
• Build a repeatable framework that extends the shelf-life of important assets so that we are always publishing content
• Collaborate with Sales, Customer Experience and Engineering to maintain a cohesive brand and story throughout other types of content: training videos, product launches, webinars, etc.
• Leverage analytics and performance data to measure the effectiveness of your content, prioritizing reach, leads and revenue in how we determine impact of your work

Who You Are

• Obsessive about your craft
• Very high bar
• Have great taste and the technical craft to execute it
• Truly care about cinematography, editing, color, sound, music, balance, contrast, and their orchestration
• Natural intuition for how to connect with people regardless of their background or interest
• Comfort operating with high ownership in a small team where your decisions become the standard

Bonus

• Strategic storyteller with a proven track record of producing viral content for brands; B2B or D2C will work here
• Experience leading or executing on content plans at a startup or agency that works with non-traditional brands that are willing to take risks to demand attention online

Compensation

$100,000 – $150,000 + Meaningful Equity

This range reflects the expected compensation for this role. Compensation within the range is determined based on experience, skills, and scope of responsibilities. In addition to base salary, we offer meaningful early-stage equity — this team's work is the foundation the company compounds on.

Benefits

• Company-sponsored benefits
• 401(k)
• Nightly team dinners

About the interview

1. Send us your portfolio
2. Coffee chat with Founder/CEO and Head of Product
3. On‑site trial

About Santé

Modern POS for Liquor Stores