Head of Consumer Communications, Research & Analytics

Covered California; Sacramento (CA); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement plan

Work-life balance

Job summary

Covered California’s Marketing Division seeks a Chief of the Consumer Communications, Research, and Analytics Branch. You will lead a multidisciplinary team shaping consumer communications, digital and social media engagement, marketing research, and enterprise analytics.

Develop data-informed outreach, strengthen enrollment and retention, and turn insights into actionable business decisions. Applicants should have senior leadership experience in integrated consumer communications programs,

Qualifications

• Senior leadership of integrated consumer communications and marketing programs.
• Strong project and program management leadership.
• Consumer-centered content and communications expertise across multiple channels.
• Cross-divisional collaboration and influence with internal divisions and external stakeholders.
• Data-informed leadership using analytics, testing, and stakeholder feedback.

Responsibilities

• Lead an innovative, multidisciplinary team responsible for shaping consumer communications, digital and social media engagement, marketing research, and analytics.
• Develop data-informed outreach to strengthen consumer and member relationships and optimize enrollment and retention.
• Translate research insights into meaningful business actions and strategic recommendations.

Skills

Leadership

Project management

Content strategy

Cross-divisional collaboration

Data-driven leadership

Job description

Covered California’s Marketing Division seeks a Chief of the Consumer Communications, Research, and Analytics Branch. You will lead a multidisciplinary team shaping consumer communications, digital and social media engagement, marketing research, and enterprise analytics.

Develop data-informed outreach, strengthen enrollment and retention, and turn insights into actionable business decisions. Applicants should have senior leadership experience in integrated consumer communications programs,