Head of Consumer Communications & Brand Narrative

Pinterest

San Francisco (CA)

Hybrid

USD 256,001 - 448,002

Full time

14 days+
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Benefits offered by this job

Equity eligible
Hybrid work option
Office in LA/NY/SF

Job summary

Pinterest is seeking a Sr. Director, Consumer Communications to lead a multi-disciplinary team across product, lifestyle and creator communications.

You will report to the CCO and translate Pinterest’s consumer and brand vision into strategic and hands-on execution across high-visibility moments. You’ll partner with Marketing, Editorial, Creative and Social teams, driving integrated campaigns, measuring impact and ensuring authentic storytelling with creators and key media relationships.

Qualifications

  • 14+ years of experience in consumer communications or related field.
  • 5+ years leading communications teams, managing other managers and building high-performing organizations.
  • Experience leading integrated consumer communications strategies across product, lifestyle/culture and creator channels.
  • Proven track record building creator and influencer programs with talent reps.
  • Senior-level relationships with top-tier consumer media and ability to drive narrative.

Responsibilities

  • Lead and develop a high-performing consumer communications organization with clear goals and accountability.
  • Define and own Pinterest’s integrated consumer communications strategy across product, lifestyle/culture and creator channels.
  • Lead product consumer communications with Product and Marketing to bring roadmap, visual search and shopping to life.
  • Direct lifestyle and culture communications to shape narrative in culture and trends media.
  • Design and manage creator/ influencer programs to tell Pinterest’s story and amplify creator voices.

Skills

Leadership
Strategic communications
Crisis communications
Storytelling
AI in communications
Media relations
Influencer programs

Education

Bachelor’s degree in Communications/PR/Jour

Tools

AI tools usage

Job description

Pinterest is seeking a Sr. Director, Consumer Communications to lead a multi-disciplinary team across product, lifestyle and creator communications.

You will report to the CCO and translate Pinterest’s consumer and brand vision into strategic and hands-on execution across high-visibility moments. You’ll partner with Marketing, Editorial, Creative and Social teams, driving integrated campaigns, measuring impact and ensuring authentic storytelling with creators and key media relationships.

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