Head of Brand Experience & Creative Strategy

Gartner Inc.; Irving (TX); Hybrid; USD 107,000 - 161,000; Full time

Benefits offered by this job

Hybrid work model

World-class benefits

Generous PTO and 401k match

Job summary

Gartner Inc. is seeking a Director, Creative Journey & Branding to align GCC branding with Gartner’s conference model and deliver world-class experiences at scale.

You will shape brand strategy, lead high-touch delivery, and grow a cross-functional team to drive excellence in attendee experiences across a global portfolio. This role requires vision, strong collaboration with internal and external partners, and a focus on continuous improvement, process efficiency, and data-driven storytelling

Qualifications

• Bachelor’s degree with focus on project management and/or events management preferred.
• 10+ years of experience in event management, project management, operations, or related fields.
• Proven expertise in project management, attention to detail, and change management.
• Demonstrated focus on customer experience and operational excellence.
• Experience leading cross-functional teams and indirect influence.

Responsibilities

• Lead the creative journey for Gartner C-Level Communities with a focus on build, signage, branding elements and digital platforms.
• Elevate the look and feel of GCC events, collaborating with design, operations, and stakeholder teams to deliver exceptional attendee experiences.
• Align GCC initiatives with existing conference business processes, identifying gaps and opportunities for improvement.
• Lead the team with a creative vision, setting clear direction and inspiring innovative approaches to brand development and event experiences.
• Partner with creative agencies to conceptualize and deliver compelling brand narratives and memorable attendee experiences.
• Establish and champion a culture of creativity and continuous improvement, encouraging the team to push boundaries and elevate every aspect of our work.
• Develop and implement plans to resolve process, system, and operational inefficiencies, ensuring scalable and sustainable integration.
• Drive resource allocation and spend toward activities and deliverables that maximize attendee satisfaction, NPS, revenue, and retention.
• Champion customer experience, ensuring GCC events consistently deliver value and excellence.

Skills

Brand leadership

Stakeholder engagement

Project management

Event operations

Team leadership

Education

Bachelor's degree in relevant field

Job description

Gartner Inc. is seeking a Director, Creative Journey & Branding to align GCC branding with Gartner’s conference model and deliver world-class experiences at scale.

You will shape brand strategy, lead high-touch delivery, and grow a cross-functional team to drive excellence in attendee experiences across a global portfolio. This role requires vision, strong collaboration with internal and external partners, and a focus on continuous improvement, process efficiency, and data-driven storytelling