Head of Brand & Creative

Eb denim; Los Angeles (CA); On-site; USD 108,000 - 132,000; Full time

Job summary

EB Denim, a Los Angeles-based fashion brand, seeks a Head of Brand & Creative to shape its next chapter. You will craft strategy, storytelling, and a cohesive brand world from collection inception through campaigns, partnerships, digital and physical experiences.

This hands-on leadership role requires turning ideas into compelling work, defining positioning, and directing shoots. You will grow brand awareness and community while aligning with brand values and social channels.

Qualifications

• Experience leading brand strategy and creative direction for a fashion or design-led consumer brand.
• A portfolio demonstrating cohesive brand development across multiple seasons and touch points.
• Strong conceptual thinking, art direction, visual judgment, and written storytelling.
• Experience developing campaigns and partnerships from initial concept through production and launch.
• A strong understanding of fashion, photography, art, design, and culture, with references that extend beyond the current trend cycle.
• The ability to connect creative decisions to customer understanding and commercial goals.
• Confidence collaborating closely with a founder and translating an established vision into a clear, evolving creative direction.
• A resourceful, hands-on approach and the ability to deliver exceptional work within realistic budgets and timelines.

Responsibilities

• Refine EB Denim's positioning, audience, brand pillars, and cultural point of view in partnership with the founder.
• Establish clear creative principles that guide how the brand looks, sounds, and shows up.
• Develop a long-term brand roadmap that connects creative ambition with business priorities.
• Partner with the founder, design, and merchandising teams from the earliest stages of each collection.
• Translate collection inspiration into a clear narrative, seasonal concept, naming, and storytelling framework.
• Develop stories around key products that give customers a deeper connection to the collection.
• Define and maintain a cohesive visual language across photography, film, casting, styling, graphic design, typography, and copy.
• Concept and direct campaigns, editorial shoots, and supporting content.
• Build and lead a network of photographers, filmmakers, stylists, designers, and other creative collaborators.
• Set creative standards across the website, e-commerce imagery, social, email, packaging, and retail materials.
• Partner with marketing to translate seasonal stories into integrated launch plans, from initial anticipation through ongoing product storytelling.
• Develop concepts for store openings, events, gifting, and activations that deepen the brand experience.
• Oversee creative production, including briefs, budgets, timelines, and final approvals within an agreed process.
• Identify and develop partnerships with brands, artists, talent, and cultural organizations that align with EB's identity.
• Build collaboration concepts with a clear creative purpose and business rationale.
• Cultivate relationships that expand the brand’s reach while strengthening its point of view.

Skills

Brand strategy

Creative direction

Art direction

Storytelling

Campaign development

Partnerships

Fashion & design knowledge

Job description

EB Denim is an independent, Los Angeles-based fashion brand founded by Elena Bonvicini in 2017. Rooted in reworked vintage denim, the brand has evolved into a complete wardrobe of modern denim and architectural ready-to-wear, with a distinct perspective on proportion, nostalgia, and individuality.

The Role

We are looking for a Head of Brand & Creative to help shape the next chapter of EB Denim.

Working directly with our Founder & Creative Director, you will develop the strategy, storytelling, and visual identity that connect our collections to a cohesive brand world. Your involvement will begin at collection inception and extend through campaigns, launches, partnerships, digital, and physical experiences.

This is a hands-on leadership role for someone with exceptional taste, strategic clarity, and the ability to turn an idea into compelling work. You should be as comfortable defining our positioning as developing a campaign concept, refining a creative brief, or directing a shoot. We are looking for someone who has proven to grow brand awareness and community, with a deep understanding of our brand positioning and social.

What You'l Own

Brand Strategy & Positioning

• Refine EB Denim's positioning, audience, brand pillars, and cultural point of view in partnership with the founder.
• Establish clear creative principles that guide how the brand looks, sounds, and shows up.
• Develop a long-term brand roadmap that connects creative ambition with business priorities.

Collection Storytelling

• Partner with the founder, design, and merchandising teams from the earliest stages of each collection.
• Translate collection inspiration into a clear narrative, seasonal concept, naming, and storytelling framework.
• Develop stories around key products that give customers a deeper connection to the collection.

Creative Direction & Brand Identity

• Define and maintain a cohesive visual language across photography, film, casting, styling, graphic design, typography, and copy.
• Concept and direct campaigns, editorial shoots, and supporting content.
• Build and lead a network of photographers, filmmakers, stylists, designers, and other creative collaborators.
• Set creative standards across the website, e-commerce imagery, social, email, packaging, and retail materials.

Launches & Brand Experiences

• Partner with marketing to translate seasonal stories into integrated launch plans, from initial anticipation through ongoing product storytelling.
• Develop concepts for store openings, events, gifting, and activations that deepen the brand experience.
• Oversee creative production, including briefs, budgets, timelines, and final approvals within an agreed process.

Partnerships & Cultural Relevance

• Identify and develop partnerships with brands, artists, talent, and cultural organizations that align with EB's identity.
• Build collaboration concepts with a clear creative purpose and business rationale.
• Cultivate relationships that expand the brand’s reach while strengthening its point of view.

What You Bring

• Experience leading brand strategy and creative direction for a fashion or design-led consumer brand.
• A portfolio demonstrating cohesive brand development across multiple seasons and touch points.
• Strong conceptual thinking, art direction, visual judgment, and written storytelling.
• Experience developing campaigns and partnerships from initial concept through production and launch.
• A strong understanding of fashion, photography, art, design, and culture, with references that extend beyond the current trend cycle.
• The ability to connect creative decisions to customer understanding and commercial goals.
• Confidence collaborating closely with a founder and translating an established vision into a clear, evolving creative direction.
• A resourceful, hands-on approach and the ability to deliver exceptional work within realistic budgets and timelines.

Compensation & Timeline

Compensation:Startingat$120,000annually,plusperformance-basedbonuses,dependingonexperience(DOE).