Design Director - Men’s Denim

SBH Fashion; New York (NY); On-site; USD 185,000 - 190,000; Full time

Job summary

SBH Fashion is seeking a Design Director to lead Men's Denim and select White Label initiatives, shaping a smart casual, denim-led lifestyle and defining a modern point of view for the collection.

Reporting to the Head of Men's Design, this role translates the creative vision into a focused, commercially viable product offering, building a denim‑first wardrobe and expanding into related categories, while ensuring design integrity and cross‑functional alignment.

Qualifications

• 8–12+ years of men's design experience with a strong denim focus.
• Proven experience owning a category or leading a business segment within a premium brand.
• Deep knowledge of denim fabrication, wash development, and garment construction.
• Strong ability to translate creative direction into commercially successful product.
• Experience leading a design team within a larger creative structure.
• Excellent leadership and communication skills.

Responsibilities

• Drive seasonal design direction for Men's Denim and some White Label.
• Translate brand vision into a clear and differentiated product assortment.
• Oversee design process from concept through final development.
• Partner with product development, sourcing, and merchandising to ensure execution.
• Elevate fabrication, construction, and finishing techniques across categories.
• Lead and mentor a growing design team.

Skills

Denim design experience

Category ownership

Leadership

Fabrication know‑how

Garment construction

Communication

Job description

Job Title: Design Director - Men's Denim

Seeking a Design Director to lead Men's Denim and some of the White Label driving the evolution of a smart casual, denim-led lifestyle and defining a clear, modern point of view for the collection. Reporting to the Head of Men's Design, this role is responsible for translating the broader creative vision into a focused, commercially viable product offering. The Design Director will own the development of a cohesive wardrobe anchored in denim, while expanding into a broader expression of the modern uniform. The ideal candidate brings a strong design perspective, deep expertise in denim and fabrication, and the ability to execute with clarity, discipline, and consistency.

Key Responsibilities

Lead Denim Execution

• Drive seasonal design direction for Men's Denim and some White Label in alignment with the Head of Men's Design
• Translate overarching brand vision into a clear and differentiated product assortment

Own Denim & Lifestyle Expansion

• Lead design across denim, including fit, fabric, and wash innovation
• Expand the denim lifestyle into shirting, knitwear, outerwear, accessories, and third pieces
• Build a cohesive wardrobe system rooted in American sportswear, workwear, and denim-first styling

Product Creation & Development

• Oversee the design process from concept through final development
• Partner closely with product development, sourcing, and merchandising to ensure design integrity and execution
• Elevate fabrication, construction, and finishing techniques across categories

Support Brand Expression

• Execute a distinct visual and product language for White Label within the broader men's strategy
• Ensure consistency across product, styling, and seasonal storytelling

Team Leadership

• Lead and develop a growing design team
• Provide clear direction, feedback, and mentorship to drive creative and technical excellence

Cross-Functional Collaboration

• Partner with merchandising to align on category growth and business objectives
• Collaborate with marketing and creative teams to support go-to-market storytelling

Qualifications

• 8-12+ years of men's design experience, with a strong focus on denim and casual lifestyle
• Proven experience owning a category or leading a business segment within a contemporary or premium brand
• Deep knowledge of denim fabrication, wash development, and garment construction
• Strong ability to translate creative direction into commercially successful product
• Experience working within a larger creative structure while owning execution
• Excellent leadership and communication skills

Salary $185,000-$190,000