Head of Brand & Content

ITRS; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health Insurance and Dental Cover

Employer Pension or 401(k)

Flexible Hybrid Working

Enhanced Parental Leave

Life Assurance

Income Protection

Referral Bonus

Training Reimbursement

Job summary

A leading observability solutions provider is seeking a Head of Brand & Content in New York. This director-level role focuses on leading brand evolution and establishing thought leadership in the observability space. Ideal candidates will have over 10 years of B2B marketing experience, with a proven record in brand transformation. The position offers a compensation package of $150,000–$180,000 per annum and a flexible hybrid working schedule, alongside comprehensive benefits including health insurance and retirement plans.

Qualifications

• 10+ years of B2B marketing experience with 5+ years in brand or content leadership roles.
• Evidence of previous successful brand transformation or repositioning initiatives.
• Expertise in enterprise technology content marketing and thought leadership development.

Responsibilities

• Lead ITRS's brand evolution and establish us as a thought leader.
• Build comprehensive brand repositioning for regulated industries.
• Create content strategy balancing demand creation and capture.

Skills

B2B marketing experience

Brand leadership

Content marketing

Executive visibility programs

Financial Services expertise

Job description

At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.

We believe when our team thrives, so do our customers. With us, you'll find:

• A culture that backs you – We’re proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.
• Work that matters – Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.
• Room to grow – Whether you’re starting your career or bringing years of experience, we’re committed to your development. Just ask our team members who've been excelling here for 10+ years.

With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high‑impact tech business with the stability of a private equity‑backed global partner.

Scope of Role

The Head of Brand & Content will lead ITRS’s brand evolution and establish us as a thought leader in the observability space. You will build an executive media machine, develop world‑class expertise and create systematic content programs that engage target audiences throughout their buyer journey.

Reporting to our CMO you will collaborate with executive leadership, Product Management, Sales and Demand Generation teams. The role can be based in either our New York or London office and offers a hybrid work schedule. For New York, we are offering benefits plus a compensation package of $150,000 – $180,000 per annum.

Responsibilities

• Build comprehensive brand repositioning from IT monitoring vendor to modern observability platform leader for regulated industries
• Lead visual identity evolution and digital presence consolidation supporting brand modernization
• Position ITRS executives as industry voices on observability, regulatory compliance, and financial services technology
• Secure earned media opportunities at important industry events, podcasts and publications
• Develop unified brand narrative and content frameworks ensuring consistent messaging across all value streams
• Build and manage integrated content team including content managers, brand strategist, and visual designers
• Create content strategy balancing demand creation (95% of market) with demand capture (5% actively buying)

Requirements

• 10+ years of B2B marketing experience with 5+ years in brand or content leadership roles
• Evidence of previous successful brand transformation or repositioning initiatives
• Expertise in enterprise technology content marketing and thought leadership development
• Experience building and managing executive visibility programs
• Experience with Financial Services or regulated industries
• Portfolio demonstrating ability to create compelling content that drives business outcomes

Benefits

• Health Insurance and Dental Health Cover for you and your dependants
• Employer Pension or 401(k)
• Flexible Hybrid Working
• Enhanced Parental Leave
• Travel Insurance
• Life Assurance
• Income Protection
• Referral Bonus
• Buy and Sell Holiday
• Training Reimbursement

ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally.

We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.

Job Details

• Seniority level – Director
• Employment type – Full‑time
• Job function – Marketing
• Industries – Software Development