Head of Brand — AI Category Leader (Remote Europe)

Jobgether; Oregon; Hybrid; USD 134,000 - 201,000; Full time

Benefits offered by this job

Remote work across Europe/US EST

Travel to Warsaw

Ownership of brand strategy

Job summary

Jobgether is seeking a strategic and hands-on Head of Brand to establish a distinctive identity in the AI employee category. You will own the complete brand vision from identity to creative direction, and shape a narrative that presents AI as an approachable colleague while building the team and capabilities needed to execute.

Working with the CMO, you will have ownership to move quickly, experiment, and differentiate the brand in a fast-growing tech environment.

Qualifications

• Experience leading brand strategy in early-stage environments.
• Proven track record with campaigns that gained attention in competitive markets.
• Experience positioning against larger competitors.
• Hands-on creative direction while maintaining high standards.

Responsibilities

• Own and evolve the complete brand system, including visual identity, brand voice, positioning, messaging, and creative standards.
• Develop a compelling brand narrative that communicates the product's human, capable, and collaborative nature.
• Plan and execute high‑impact brand campaigns that generate awareness and strengthen market positioning.
• Differentiate the brand from major technology competitors in a crowded, evolving category.
• Lead the rollout of the new brand identity across the website, product experience, sales materials, and other touchpoints.
• Establish clear brand guidelines ensuring consistent adoption across the organization.
• Build and lead an in‑house creative team while balancing internal vs. agency work.
• Maintain a high creative standard while actively producing and reviewing brand work.
• Monitor campaign impact and brand performance to refine future initiatives.
• Collaborate with leadership to support growth objectives.

Skills

Brand strategy

Creative leadership

Campaign development

Brand identity

Team leadership

Agency management

Video production

Motion design

B2C branding

AI/tech experience

Job description

Jobgether is seeking a strategic and hands-on Head of Brand to establish a distinctive identity in the AI employee category. You will own the complete brand vision from identity to creative direction, and shape a narrative that presents AI as an approachable colleague while building the team and capabilities needed to execute.

Working with the CMO, you will have ownership to move quickly, experiment, and differentiate the brand in a fast-growing tech environment.