Head of Beauty Education & Live Commerce

e.l.f. Beauty; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Equity

Bonus eligible (up to 200% of target)

Flexible time off

Half-day Fridays (year-round)

Hybrid work (3 days in, 2 at home)

Job summary

e.l.f. Beauty is redefining beauty education for its hair, fragrance, and body care lines. We seek a bold, on-camera education leader who can turn category expertise into engaging, AI- discoverable content and live shopping experiences that educate, entertain, and convert audiences.

You will build global education programs, partner with global markets and retailers, and craft content that translates product science into trusted consumer knowledge and community engagement.

Qualifications

• 6-8 years of experience across beauty education, product training, content, and social commerce.
• Deep haircare category knowledge with understanding of ingredients, formulations, efficacy, usage, and routines.
• Excellent written and verbal communication; strong content storytelling.
• Comfortable on-camera hosting and live shopping formats.
• Curious about AEO, GEO, and AI-powered discovery and how technologies shape education and discovery.

Responsibilities

• Build a global education engine across hair, fragrance, and body care; localize programs with global markets and retail partners.
• Translate product science into education content; create PDP videos, tutorials, consumer Q&As, and other educational content.
• Be the face of the brands at creator, influencer, press, consumer, and retail events; collaborate on earned media opportunities.
• Connect education to AI-powered discovery using SEO, AEO, and GEO; localize long-form educational content for local audiences.
• Translate product benefits into platform-native content across social, CRM, and experiential touchpoints to drive discovery and purchase.
• Elevate retail education with training materials for retail associates, field teams, TikTok affiliates, and LIVE hosts.
• Lead LIVE shopping experiences with the Social and Live Commerce teams; create tutorials and storytelling that makes discovery shoppable.
• Stay ahead of shifts in social commerce and emerging technologies; test formats and turn insights into growth.

Skills

Education strategy

Content creation

Live commerce

AI-powered discovery

Cross-functional leadership

On-camera hosting

SEO/AEO/GEO

Storytelling

Tools

SEO

AEO

GEO

PDP videos

Job description

e.l.f. Beauty is redefining beauty education for its hair, fragrance, and body care lines. We seek a bold, on-camera education leader who can turn category expertise into engaging, AI- discoverable content and live shopping experiences that educate, entertain, and convert audiences.

You will build global education programs, partner with global markets and retailers, and craft content that translates product science into trusted consumer knowledge and community engagement.