Head of B2B Sales

CookUnity; United States; Remoto; USD 230.000 - 280.000; Tempo integral

Benefícios oferecidos por esta vaga

Health Insurance coverage

401k Plan

Stock Options Plan granted on Day 1

Bi-annual performance bonus

Unlimited PTO

Sabbatical after 5 years

Paid Family leave

Compassionate Leave

AI-forward workplace access to ChatGPT

CookUnity credits monthly

Wellness subsidies

Spanish coach

Resumo da vaga

CookUnity is seeking a Head of Sales to lead the next phase of B2B growth, building a high-performance sales organization across foodservice, retail, institutional, and distribution channels. The role owns the full funnel from lead generation to closing, with a focus on strategic partnerships, forecasting, and a repeatable sales engine.

Lead with hands-on execution today while developing people, processes, and systems for scalable growth.

Qualificações

• A demonstrated track record of scaling B2B revenue and building high-performing sales teams in a growth-stage business or unit.
• Experience owning the full sales funnel, including lead generation—not solely managing existing accounts or closing inbound opportunities.
• Strong command of consultative selling, complex account development, negotiation, pipeline management, and forecasting.
• Evidence of recruiting, coaching, and retaining strong sales talent, with clear performance standards.
• Experience selling into foodservice, retail, institutional, distribution, or similarly complex B2B markets; relationships in relevant channels are a plus.
• Commercial and financial judgment, including pricing, margins, cost to serve, and contract economics.
• The ability to operate hands-on today while building the people, processes, and systems for substantial scale.

Responsabilidades

• Drive B2B growth across foodservice, retail, institutional, and distribution channels; build relationships with customers and partners.
• Design, recruit, and develop the sales organization needed at each growth stage (BD, AE, SAM, sales ops).
• Build and execute a sales strategy to create a credible path to $100M in revenue.
• Take ownership of qualification, discovery, proposal, negotiation, and closing; lead major negotiations.
• Collaborate with marketing on demand generation while ensuring pipeline accountability.
• Establish disciplined CRM use, pipeline reviews, forecasting, and performance management.

Conhecimentos

B2B revenue scaling

Full funnel ownership

Consultative selling

Negotiation

Pipeline forecasting

Coaching & recruiting

Foodservice/B2B markets

CRM experience

Ferramentas

CRM

Descrição da vaga

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

About the Team:

The B2B team operates like a startup within CookUnity: entrepreneurial, fast-paced, and bold in its ambitions. We're building a new category at the intersection of food, healthcare, and outcomes-driven nutrition. Our Healthcare vertical is one of our highest-priority growth areas, and this role sits right at the center of it.

CookUnity is the leading chef-to-consumer platform connecting independent chefs with food lovers across the country. By combining culinary creativity with a powerful technology platform, we're redefining meal delivery and making chef‑crafted meals more accessible than ever. Our mission is to empower chefs while delivering an exceptional food experience to customers nationwide.

The role:

We are seeking a Head of Sales to lead the next phase of B2B growth, scaling revenue and building a repeatable sales engine. This leader will build and run a high-performance B2B sales organization serving foodservice channels primarily.

The role owns the full sales funnel, from identifying target markets and generating qualified leads to closing business, expanding accounts, and driving repeat revenue. Success requires both hands-on selling and the ability to build a disciplined, repeatable sales engine.

We are looking for a commercial leader with strong fundamentals in B2B sales: prospecting, qualification, consultative selling, negotiation, pipeline management, forecasting, and sales team development.

What you will own

This role will drive B2B growth across foodservice, retail, institutional, and distribution channels, building relationships with customers and partners across a range of commercial markets.

Revenue growth and sales strategy

Build and execute a sales strategy that creates a credible path to $100 million in revenue

Prioritize channels, customer segments, and accounts based on revenue potential, profitability, sales cycle, and operational fit.

Translate growth ambitions into annual plans, quarterly targets, territory coverage, and individual quotas.

Own sales results, balancing new customer acquisition, account expansion, and retention

Lead generation and conversion

Take full accountability for generating sufficient qualified pipeline to meet growth targets.

Develop senior relationships with major customers, distributors, and foodservice operators.

Navigate complex buying processes involving procurement, culinary, operations, finance, and executive stakeholders.

Establish rigorous qualification, discovery, proposal, negotiation, and closing practices.

Personally lead strategic pursuits and major negotiations.

Partner with marketing on demand generation while maintaining clear sales accountability for pipeline generation and development.

Build repeatable prospecting programs across outbound sales, referrals, industry events, strategic partnerships, and inbound opportunities.

Sales organization and operating discipline

Design, recruit, and develop the sales organization needed at each stage of growth, including business development, account executives, account management, and sales operations.

Set clear expectations, coach consistently, and build a culture of accountability and high performance.

Establish compensation plans and incentives that support profitable, sustainable growth.

Implement disciplined CRM use, pipeline reviews, forecasting, and performance management.

Build sales playbooks that make success repeatable across people, accounts, and channels.

Bring customer insight into product development, pricing, packaging, and service decisions.

Requierements

A demonstrated track record of scaling B2B revenue and building high-performing sales teams in a growth-stage business or business unit.

Experience owning the full sales funnel, including lead generation—not solely managing existing accounts or closing inbound opportunities.

Strong command of consultative selling, complex account development, negotiation, pipeline management, and forecasting.

Evidence of recruiting, coaching, and retaining strong sales talent, with clear performance standards.

Experience selling into foodservice, retail, institutional, distribution, or similarly complex B2B markets. Experience winning retail accounts and established relationships in relevant channels such as corporate and healthcare are a plus.

Commercial and financial judgment, including an understanding of pricing, margins, cost to serve, and contract economics.

The ability to operate hands-on today while building the people, processes, and systems required for substantially greater scale.

Benefits

• Health Insurance coverage
• 401k Plan
• We grow, you grow: Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• Unlimited PTO
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• Wellness perks: access to fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position
$230,000—$280,000 USD

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.