Head of B2B Sales

Wwshemi; United States; Remote; USD 230,000 - 280,000; Full time

Benefits offered by this job

Health Insurance

401k Plan

Stock Options Plan

Performance bonus

Unlimited PTO

Sabbatical (5 years)

Job summary

CookUnity is seeking a Head of Sales to lead the next phase of B2B growth, scaling revenue across foodservice, retail, institutional and distribution channels. You will own the full sales funnel, from prospecting to closing, and build a high-performance sales organization with disciplined processes and forecasting.

This role requires a commercial leader with strong fundamentals in pricing strategy, negotiations, and account development, while partnering with marketing for demand generation.

Qualifications

• Proven track record of scaling B2B revenue and building high-performing sales teams in a growth-stage business.
• Experience owning the full sales funnel, including lead generation and closing opportunities.
• Strong skills in consultative selling, complex account development, negotiation, pipeline management, and forecasting.
• Demonstrated ability to recruit, coach, and retain top sales talent with clear performance standards.
• Experience selling into foodservice, retail, institutional, distribution or similar B2B markets; healthcare exposure is a plus.

Responsibilities

• Drive B2B growth across foodservice, retail, institutional, and distribution channels.
• Design and execute a sales strategy enabling a path to $100M in revenue.
• Lead generation, qualification, discovery, proposal, negotiation, and closing of major deals.
• Build and develop a scalable sales organization, including BDRs, AEs, and sales ops, aligned to growth stages.
• Partner with marketing to generate demand while owning pipeline accountability and forecasting.

Skills

B2B revenue scaling

High-performing sales teams

Full sales funnel

Lead generation

Consultative selling

Negotiation

Pipeline management

Forecasting

Sales operations

Channel development

Job description

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

The B2B team operates like a startup within CookUnity: entrepreneurial, fast-paced, and bold in its ambitions. We're building a new category at the intersection of food, healthcare, and outcomes-driven nutrition. Our Healthcare vertical is one of our highest-priority growth areas, and this role sits right at the center of it.

CookUnity is the leading chef-to-consumer platform connecting independent chefs with food lovers across the country. By combining culinary creativity with a powerful technology platform, we're redefining meal delivery and making chef-crafted meals more accessible than ever. Our mission is to empower chefs while delivering an exceptional food experience to customers nationwide.

The role:

We are seeking a Head of Sales to lead the next phase of B2B growth, scaling revenue and building a repeatable sales engine. This leader will build and run a high-performance B2B sales organization serving foodservice channels primarily.

The role owns the full sales funnel, from identifying target markets and generating qualified leads to closing business, expanding accounts, and driving repeat revenue. Success requires both hands-on selling and the ability to build a disciplined, repeatable sales engine.

We are looking for a commercial leader with strong fundamentals in B2B sales: prospecting, qualification, consultative selling, negotiation, pipeline management, forecasting, and sales team development.

What you will own

This role will drive B2B growth across foodservice, retail, institutional, and distribution channels, building relationships with customers and partners across a range of commercial markets.

Revenue growth and sales strategy

• Build and execute a sales strategy that creates a credible path to $100 million in revenue

• Prioritize channels, customer segments, and accounts based on revenue potential, profitability, sales cycle, and operational fit.

• Translate growth ambitions into annual plans, quarterly targets, territory coverage, and individual quotas.

• Own sales results, balancing new customer acquisition, account expansion, and retention

Lead generation and conversion

• Take full accountability for generating sufficient qualified pipeline to meet growth targets.

• Develop senior relationships with major customers, distributors, and foodservice operators.

• Navigate complex buying processes involving procurement, culinary, operations, finance, and executive stakeholders.

• Establish rigorous qualification, discovery, proposal, negotiation, and closing practices.

• Personally lead strategic pursuits and major negotiations.

• Partner with marketing on demand generation while maintaining clear sales accountability for pipeline generation and development.

• Build repeatable prospecting programs across outbound sales, referrals, industry events, strategic partnerships, and inbound opportunities.

Sales organization and operating discipline

• Design, recruit, and develop the sales organization needed at each stage of growth, including business development, account executives, account management, and sales operations.

• Set clear expectations, coach consistently, and build a culture of accountability and high performance.

• Establish compensation plans and incentives that support profitable, sustainable growth.

• Implement disciplined CRM use, pipeline reviews, forecasting, and performance management.

• Build sales playbooks that make success repeatable across people, accounts, and channels.

• Bring customer insight into product development, pricing, packaging, and service decisions.

Requierements

• A demonstrated track record of scaling B2B revenue and building high-performing sales teams in a growth-stage business or business unit.

• Experience owning the full sales funnel, including lead generation-not solely managing existing accounts or closing inbound opportunities.

• Strong command of consultative selling, complex account development, negotiation, pipeline management, and forecasting.

• Evidence of recruiting, coaching, and retaining strong sales talent, with clear performance standards.

• Experience selling into foodservice, retail, institutional, distribution, or similarly complex B2B markets. Experience winning retail accounts and established relationships in relevant channels such as corporate and healthcare are a plus.

• Commercial and financial judgment, including an understanding of pricing, margins, cost to serve, and contract economics.

• The ability to operate hands-on today while building the people, processes, and systems required for substantially greater scale.

Benefits

🩺 Health Insurance coverage

🌅 401k Plan

📈 We grow, you grow: Stock Options Plan granted on Day 1

🌟 Eligible for a bi-annual performance bonus

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay Range for this position

$230,000-$280,000 USD

If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

A quick note for all candidates
We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously - sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:

• Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com (http://careers.cookunity.com/)

• Our recruiters are real people - and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page (https://www.linkedin.com/company/cookunity/).

• We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) - never WhatsApp, Telegram, or SMS.

• We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.

If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity - and we care about keeping your experience (and safety) as genuine as possible.