Head of Audience Engagement & Creative

Andrew Carnegie Foundation

New York (NY)

On-site

USD 180,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Employer-paid health insurance

Retirement contribution and wellness

Generous paid time off

Job summary

The Principal Director, Audience Engagement and Creative at Andrew Carnegie Foundation leads strategies to grow audiences, shape marketing, and ensure a consistent, engaging design across all communications. The role directs a team responsible for marketing metrics, analytics, website development and management, multimedia production, design, and social media campaigns.

This senior leader collaborates with the Chief Communications Officer to drive issue-driven content and campaigns that align

Qualifications

Demonstrated success in developing audience engagement strategies for issue-driven subjects and campaigns using a range of content types, with experience working with nonprofit organizations.
Proven results in audience engagement and growth, visual brand development and management, and integrated marketing initiatives.
Strong understanding and experience with digital marketing techniques, including SEO, AEO, SEM, email marketing, paid media, audience targeting, analytics, and performance measurement.
Experience with audience targeting and tagging, including tools such as Google Tag Manager, and their implementation, reporting, and measurement.

Responsibilities

Define and implement a comprehensive audience engagement strategy to reach and grow our audiences in alignment with Communications’ content and dissemination goals.
Oversee all aspects of digital marketing, including social media, paid search, SEO, Google Analytics (GA4), newsletters, paid advertising, design, and multimedia.
Own the performance and user experience of carnegie.org, including website maintenance and relationships with external vendors and agencies.
Supervise the Web, Platform, and Analytics Manager to evaluate metrics, analytics, historical data, and performance trends; refine reporting.
Supervise the Designer, Multimedia and Visual Communication to ensure a consistent visual brand identity across multimedia, digital, and print deliverables.