Head of AI-Driven Creative Growth

Drive Capital; Austin (TX); On-site; USD 170,000 - 210,000; Full time

Job summary

Abode Money is hiring a Head of Creative Strategy to own the creative engine and build it at volume. You’ll lead paid and organic creative, shape the brand as we grow, and establish repeatable workflows with AI-native production.

You’ll report to growth, work with analytics partners, and own messaging across ads, landing pages, lifecycle, and experiential campaigns. This role is based in Austin with onsite work four days a week.

Qualifications

• Have built a creative engine from zero, with work you can point to across static, UGC, and video.
• Can produce the work yourself, not just brief and direct it. Comfortable using AI in production to ship more and test faster.
• Strong performance instincts. You can read what's live and tell what's working and why. Bonus if you've owned creative against paid metrics like CAC or ROAS
• Based in Austin and able to work onsite 4 days a week
• Bonus: hands-on experience running creator-led content as a channel, or creative for paid on Meta or TikTok

Responsibilities

• Own the creative that drives paid: Concepts, production, testing, and learnings, from static to UGC to video
• Lead creative testing: Test design, success criteria, iteration cadence, and a learnings loop, in tandem with the media buyer who owns spend
• Build the creator-led content engine: Sourcing, briefing, production workflows, and scaling winners
• Lead our organic creative: Strategy, production, and cadence
• Messaging: Own messaging across ads, landing pages, lifecycle, and organic
• Own content production: Build a repeatable pipeline that ships at volume
• Branding: Shape the brand and extend it offline through experiential, out of home, and direct mail
• Vision: Set the creative vision as the brand scales

Skills

Creative leadership

Performance marketing mindset

AI-native production

Hands-on producer

Clear writing for conversion

Systems thinking

Taste under pressure

Job description

Abode Money is hiring a Head of Creative Strategy to own the creative engine and build it at volume. You’ll lead paid and organic creative, shape the brand as we grow, and establish repeatable workflows with AI-native production.

You’ll report to growth, work with analytics partners, and own messaging across ads, landing pages, lifecycle, and experiential campaigns. This role is based in Austin with onsite work four days a week.