Head of AI-Driven Content Marketing

Fivetran, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 164,000 - 205,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away

Professional development

Company events and social activities

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran, Inc. is seeking a Director of Content Marketing to lead a team that tells our data story through blogs, case studies, video, thought leadership, and social.

You will work directly with founders and senior leaders, guiding writing quality and building a high-impact content engine. You will report to the VP of Corporate Marketing in a hybrid role across multiple US offices, including two days per week in the office.

Qualifications

• 10+ years of B2B content marketing experience, including 5+ years leading teams.
• Track record of building and running a content program at a scaled B2B software company, ideally in data, infrastructure, or developer tools.
• Strong judgment as an editor and an excellent writer, with a portfolio to review.
• Experience across formats including long-form editorial, customer stories, video, and social.
• Comfort with technical subject matter and credibility to earn trust from practitioners and executives alike.
• Data-driven approach tying content to pipeline and business outcomes.
• Experience working with executives and founders and influencing partners across product marketing, PR, sales, and demand generation.
• Hands-on fluency with AI tools in content work, and clear views on where people must stay in charge.

Responsibilities

• Own the content strategy for our AI story across blog, case studies, video, thought leadership, and social, turning it into a roadmap and calendar.
• Lead, hire, and coach a team of writers, editors, video producers, and social specialists, setting a high bar for quality and plain writing.
• Turn customer results into stories with customer advocacy on case studies, video, and quotes that stand up to scrutiny.
• Help founders and executives say what they think in their own voices through long-form pieces, bylines, talks, and posts.
• Write for executives and practitioners who use the tools.
• Keep our voice consistent across the Fivetran and dbt communities, including the open source community.
• Collaborate with product marketing, PR, demand generation, brand, community, and sales enablement to align messaging.
• Run content as a program with briefs, workflow, deadlines, agencies, freelancers, and budget.
• Measure pipeline influence, engagement, AI answer visibility, and share of voice; prune what doesn’t work.
• Set clear standards for AI usage to keep speed without lowering quality.

Skills

B2B content marketing

Team leadership

Editorial writing

Cross-format content

AI in content

Job description

Fivetran, Inc. is seeking a Director of Content Marketing to lead a team that tells our data story through blogs, case studies, video, thought leadership, and social.

You will work directly with founders and senior leaders, guiding writing quality and building a high-impact content engine. You will report to the VP of Corporate Marketing in a hybrid role across multiple US offices, including two days per week in the office.