Director of AI Content Marketing

Fivetran, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 164,000 - 205,000; Full time

Benefits offered by this job

100% employer-paid medical insurance*

Generous paid time away from work, ...

RSU stock grants*

Professional development and training

Company virtual happy hours, free food

Monthly cell phone stipend

Mental health support platform access

Diversity and inclusion initiatives

Job summary

Fivetran is seeking a Director of Content Marketing to shape and tell the AI data story across blogs, case studies, video, thought leadership, and social. You will work directly with founders and senior leaders, and with the customers whose results make the story real.

This hands‑on leadership role requires setting writing standards, editing work, and building a team that produces clear, human writing. You will own the content roadmap, hire and coach a writers team, and partner with product

Qualifications

• 10+ years of B2B content marketing experience, including 5+ years leading teams.
• A track record of building and running a content program at a scaled B2B software company, ideally in data, infrastructure, or developer tools.
• Strong judgment as an editor and an excellent writer, with a portfolio you can walk us through.
• Experience across formats, including long‑form editorial, customer stories, video, and social.
• Comfort with technical subject matter and the credibility to earn trust from practitioners and executives alike.
• A data‑driven approach, with experience tying content to pipeline and business outcomes.
• Experience working with executives and founders, and influencing partners across product marketing, PR, sales, and demand generation.
• Hands‑on fluency with AI tools in content work, and clear views on where people must stay in charge.

Responsibilities

• Own the content strategy for our AI story across blog, case studies, video, thought leadership, and social, and turn it into a roadmap and calendar the team can run.
• Lead, hire, and coach a team of writers, editors, video producers, and social specialists, and set a high bar for quality and for plain, human writing.
• Turn customer results into stories people trust, working with customer advocacy on case studies, video, and quotes that stand up to scrutiny.
• Help founders and executives say what they think in their own voices, through long‑form pieces, bylines, talks, and posts.
• Write for two audiences at once: executives who own the outcome, and practitioners such as data engineers and analytics engineers who live with the tools.
• Keep our voice consistent across the Fivetran and dbt communities, including the open source community that has strong opinions about us.
• Work closely with product marketing, PR, demand generation, brand, community, and sales enablement so content matches our messaging and supports the field.
• Run content as a program: briefs, workflow, deadlines, agencies and freelancers, and an annual budget.
• Measure what works, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and stop doing what doesn't.
• Set clear standards for how the team uses AI, so the work gets faster without getting generic.

Job description

Fivetran is seeking a Director of Content Marketing to shape and tell the AI data story across blogs, case studies, video, thought leadership, and social. You will work directly with founders and senior leaders, and with the customers whose results make the story real.

This hands‑on leadership role requires setting writing standards, editing work, and building a team that produces clear, human writing. You will own the content roadmap, hire and coach a writers team, and partner with product